Life, 1922-12-28 · page 36 of 37
Life — December 28, 1922 — page 36: what you’re looking at
What you’re looking at
This is a full-page advertisement for Phoenix Hosiery, not political satire. The opening line uses a clever metaphor comparing advertisements to stockings—both are "most interesting when attractively filled." The ad claims Phoenix is the world's leading hosiery brand due to durability and "rugged elegance." It emphasizes that quality products receive deserved recognition, positioning Phoenix as a standard-bearer serving "men, women and children everywhere." The ornate decorative border frames the text in a luxury-goods style typical of early 20th-century magazine advertising. There is no cartoon, caricature, or satirical commentary visible—this is straightforward commercial promotion using rhetorical flourish about merit and universal appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$s most interesting when it is attrac- | tively filled. The human-interest fact in this advertisement is that more people buy Phoenix hosiery than any other kind, making it the standard of the world, because of its long mileage endurance and rugged elegance. There is romance in the thought that real worth usually gets its deserved approval. From out of the great Phoenix fac- tories, to men,women and children everywhere, now comes a giant | share of the hosiery of the world. |PHOENIX HOSIERY An advertisement, like a stocking, i : comicbooks.com