Life, 1922-12-28 · page 32 of 37
Life — December 28, 1922 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements and filler content** — travel agencies (Frank Tourist Co., Hamilton Hotel), and a major Vogue magazine subscription pitch. The satirical humor is minimal and marginal. The few jokes present are typical early-1920s light humor: - **"A Familiar Quotation"**: Mr. Bradley quotes something pretentiously but can't remember the exact words — satire on pseudo-intellectualism and bluffing. - **"Three Cunning Types"**: An ethnic joke contrasting Jewish, Greek, and Armenian character stereotypes through a bazaar anecdote — reflective of period attitudes. - **"Kept Guessing"**: A young woman's ambiguous smile confuses two suitors — mild romantic humor about female inscrutability. The page's main purpose is advertising luxury travel (Mediterranean cruises, Bermuda hotels) and promoting Vogue's spring fashion numbers to wealthy readers — reflecting Life's audience of affluent 1920s Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FRANK’S Cruise De Luxe TO THE MEDITERRANEAN (Limited to 450 Guests—About Half Capacity) The Magnificent New CUNARD S. S. “SCYTHIA” (Twin-Serew Turbine Oll-Burner, 20,000 Tons) Spectally chartered .will sail from "New York Jan 30, 1923, returning April 2, visiting. THE WONDER LANDS OF THE WORLD EGYPT Madeira, Portugal, Lisbon; Seville; Gibraltar; Algiers, 3 Holy Land , Jerusalem; * pomipell;. Sicily, alerme, yen oi '* ce, Monte Carlo, etc. Free stop-over in Europe, returning via any Cun- ard steamer from France or England at later date. Full information on request. ‘Also De Luxe Tours To Europe, South America, Japan, China, Calaornia, Honolulu, West Indies, Bermuda, etc. FRANK TOURIST CO. (Established 1875) ‘Ler es * A Familiar Quotation “Mr. Bradley is certainly well read. He repeated an exquisite quotation last night.” “What was it?” “IT can’t give you the exact words, but he said he’d rather be a something in a something than a something or other in a something else.” —Tit-Bits. A Thing of Shreds and Patches Tue Cuter; That’s a pretty ancient office coat you’re wearing, Johnson. Jounson: Yes, sir—part of a suit I bought when I got my last rise, sir! —London Opinion. Three Cunning Types Men who served in the South-East are well aware that the Turk is not with- out humour. An old Turk used to tell this story by way of illustrating the racial differences between the Jew, the Greek, and the Armenian. Such a trio had seen an unusual gem in the bazaar, The Jew said enviously, “I vish I had it.” The Greek whispered, “I have it.” The Armenian, with a grin, said, “You had it.” —London Morning Post. Who recalls th’ ole time kid that used t’ double up his fists an’ say, “You're twice what you call me” —Abe Martin, in Indianapolis New. $2 Invested in Vogue a tiny fraction of your loss on a single ill-choscn gown Will Save You $200 The gown you buy and never wear is the really ex. pensive gown! Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford. Fifth Ave., th 487 New York Why take chances again this year when—by simply 219 South 15th St., Philadelphia sending in the coupon below and at your convenience paying $2—you can insure the correctness of your entire wardrobe for the winter, spring and coming summer? Vogue suggests that before you spend a single penny on new clothes, before you even begin to wonder what will be the line of the new silhouette—you consult its great series of Spring and Summer Fashion Numbers. HERE ARE THE 10 NUMBERS OF VOGUE HAMILTON HOTEL BERMUDA Open January 8.—3 Golf Courses Fireproof—400 Rooms—250 baths: The Hotel de Luxe of Bermuda Management of J. A. Sherrard N. Y. Office, Spur Travel Bureau, 425 Sth Avenue. Cables—"Hotel Bermuda” Booklet. Summer Hotel Preston, , Beach Bluff, Mass. OouUR_ WHICH YOU WILL RECEIVE FOR $2 * Eleven if you mail the coupon now FOOLISH CONTEMPORARIES Vogue’s Thirtieth Anniversary Number Jan. | (Extra complimentary copy) Kept Guessing Thirty years of the mode in_ silhouettes, clothes and man trated from Vogue itself—the most amusing issue ever Early Paris Openings fMlos- ished. Two young men bowed to a young Fashions for North P ‘ sty, Pari lady. Shi ve them a li i and Sout january and Brides ee she gave them a little smile and ue tn forthe at emake ined te season and clothes so delightful s iterest Said one: “That girl always gives for the north that you ‘are’ glad Foc ieal oeaalene te you a peculiar look when you meet her. bikes: ceeaae fa ” i I think. Am I ?” si Fabries and Original Paris Fashions At, least, so I think. m I wrong? Mad. beit vi Designs bruary By cable and special letters ‘'No,” said the other, “I think you lame consents to being bad= The: very: pewest:, futeiiacand has received the very lars are right.” ered by Jenny into wearing a working models for your spring from the “Openings. ig 6 y y. i hero are all the sprin “What is it all about?” reen velvet suit and a black felt _ Ant Summer wardrobe. Govised wy the wits and csecttel ow ? ii suit and a black felt Forecast of Spring by the fingers of Paris. T'll tell you, At a party five years hat with alternate brown and ago I almost kissed her. I don’t know ‘black eievet whether she is laughing at me or not.” EON URIS —Louisville Courier-Journal. April 1 Fashions February 15 New York Fashions Earliest authentic news of spring ‘The most characteristic styles, fully ilustrated by Paris that New York creates models. exclusive clientele. “ Spring Millinery March 1 Summer Homes and Hostess A Case of Contempt +E ECIAL OFFER The smartest hats from Paris. "How to make your house thie most Yc attractive of summer home How Juvce (to young lady voter): Your W your order is received Immes — from‘everywhere are in this issue, (0.,7AKe yourself, the mot col age? lately, we will start your sub : wills He Fai and unruffied of hostesses. oe Y.L. V. (looking at ceiling) : Thirty. “Num: Limited’ incomes |" Limited Incomes bari Fashions _ me ' Jupce (to same Y, L. V.’s mother): ummer clothes are fascinating. Your age? Vogue knows. Shows. Buys. And you have no regrets. Y. L. V.’s Motuer (looking judge in the eye): Thirty-three. —Altoona Tribune. May I things for iu May 15 March 15 First ald to the fashionable wo- man of not unlimited means. In the next few months, during the very period in which Vogue’s special Fashion Numbers appear, you will be selecting your entire wardrobe for the coming spring and summer, and spending hundreds of dol- ars for the suits, hats, gowns and accessories that you select. Consider then, that for $2, a tiny fraction of your loss on one ill-chosen hat’or gown, you may secure eleven issues of Vogue—an assurance of valuable and new ideas and an insurance agent against costly failures. Open-Air Dramatics “Why do the Glippings persist in quarreling on their front veranda, be- fore all the neighbors?” “T can’t imagine, unless they think they have movie talent.” —Birmingham Age-Herald. Don’t Send Money You need not bother to enclose a cheque or even to write a letter. The coupon opposite will do, and is easier and quicker. With one stroke of the pen, you will solve your entire clothes problem for the coming spring and summer. Regular subscription price $5 a year (24 issues). Poor old Georges Clemenceau! He came over to set us thinking, and has only succeeded in starting us talking. —Richmond Times-Dispatch. comicbooks.com