Life, 1922-12-21 · page 41 of 42
Life — December 21, 1922 — page 41: what you’re looking at
What you’re looking at
This is a **title page/advertisement**, not a cartoon. It announces Life magazine's 40th anniversary party scheduled for January 4, 1923, with nine weekly follow-up "encores." The page is styled as a formal invitation requesting one dollar admission for the entire series. Notable details: - The magazine references the **Gibson Life Guards** as entertainment providers—likely referring to Charles Dana Gibson's famous "Gibson Girl" illustrations, which were Life's signature visual style - The pricing structure ($5.00/year subscription advertised) suggests Life was positioning this anniversary celebration as a marketing opportunity - The formal, ornate typography mimics genuine party invitations of the era For modern readers: this reflects how early 20th-century magazines promoted themselves through special events and direct reader engagement, treating subscribers almost as members of an exclusive club. The "encores" concept suggests serialized anniversary content planned across nine weeks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1883 {IL} 1923 You are cordially invited to attend Lif. es Fartieth Qnniversary Party in your awn fome 7 on Thursday, January the Fourth, 1923 virin” red to be followed by nine also s the encares at Weekly intewals. e of Qdmission charge fox entire series One Dollar Che favor of Sntertainment a reply is by the Gibson requested Life Guards accepts with pleasure the kind invitation of LIFE for Thursday the Fourth of January and nine weekly encores, and encloses one dollar ($1.20 in Canada, $1.40 abroad). LIFE, 598 Madison Avenue, New York City One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com