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Life, 1922-12-07 · page 69 of 80

Life — December 7, 1922 — page 69: what you’re looking at

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Life — December 7, 1922 — page 69: Life, 1922-12-07

What you’re looking at

This page combines a satirical comic sketch with a substantial advertisement for Pepsodent toothpaste. **The Comic:** An absent-minded elderly woman confuses her umbrella check with a museum picture ticket, rambling confusedly about sheep versus goats in an artwork. The attendant humors her. The humor targets elderly forgetfulness and the woman's stream-of-consciousness confusion—a common stereotype in 1920s satire. **The Advertisement:** The main content promotes Pepsodent as a scientific solution to "film"—a viscous dental coating causing yellowing teeth. The ad emphasizes that modern dental science has discovered this problem and its solution, making dingy teeth now inexcusable. It claims Pepsodent uses two "film combatants" to remove buildup and improve oral health—positioning the product as cutting-edge science rather than mere cosmetic dentistry. This reflects 1920s marketing that leveraged scientific authority to sell personal hygiene products to increasingly self-conscious consumers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ABSENT-MINDED Lapy (Seeing that he is quite human, confides in him.) J don’t want a picture exactly, it’s my umbrella, or rather my niece’s— I know there were sheep in it, but that’s all I remember. Oh, there are some sheep, no, that’s 27. ATTENDANT himself.) She’s worse than I thought. (To the old Lady.) Well, Madam, if you don’t really want the picture— (To ABSENT-MINDED Lapy But [ do not want it, it’s the check for my umbrella, or rather my niece's, at least I think it is—I found it on the floor and I thought it came off a picture and I put it on one that had no number—Do you know where there are any more sheep? Or perhaps they were goats. That's it —(rushing over to the picture.) I remember now, they were goats, that’s what made me say sheep. (The Attendant takes the check from the picture and hands it to the old Lady) ATTENDANT That's an umbrella check, all right. ABSENT-MINDED Lapy Oh, thank you so much, I must hurry, 1 shall be late for lunch, it's my niece’s umbrella, I don’t want her to eat it alone, thank you so much—You must have thought I was crazy. ATTENDANT Oh, no, Madam, you can’t always tell the sheep from the goats. Santa Claus: Hold up, there! It’s not fir to this kid to have two {ieee siving days combined. Bring him back next June. Except the eyes, no factor in beauty counts for more than white teeth No Excuse Now For dingy film on teeth A way has been found to combat film on teeth, and millions of people now use it. A few years ago, nearly all teeth were coated more or less. Today those dingy coats are inexcusable. You can prove this by a pleasant ten-day test. Film ruins teeth Film is that viscous coat you feel. It clings to teeth, gets between the teeth and stays. Then it forms the basis of dingy coats which hide the teeth’s natural luster. Film also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film. No ordinary tooth paste effectively combats it. So, despite all care, tooth troubles have been constantly increasing, and glistening teeth were rare. New methods now Dental science has now found two effective film combatants. Their action is to curdle film and then harm- lessly remove it. Years of careful tests have amply proved their efficiency. A new-type tooth paste has been created, based on modern research. These two film combatants are em- bodied in it for daily application. The name of that tooth paste is Pepsodent. Pepsadéent The “psoeens Dentifrice A scientific film combatant, which whitens, cleans and protects the teeth without the use of harmful grit. Now advised by leading den- tists the world over. Dental authorities the world over now endorse this method. Leading dentists everywhere are urging its adoption. Other new effects Pepsodent also multiplies the starch digestant in the saliva. That is there to digest starch deposits which may otherwise cling and form acids. It multiplies the alkalinity of the saliva. That is there to neutralize acids which cause tooth decay. Old-time tooth pastes, based on soap and chalk, had just opposite effects. It polishes the adheres less easily. Thus Pepsodent does, in five great ways, what never before was so suc- cessfully done. Used the world over Now careful people of fifty nations are using Pepsodent, largely by den- tal advice. You can see the results in lustrous teeth wherever you look to- day. To millions of people it has brought a new era in teeth cleaning. Send the coupon fora 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the vis- cous film. See how teeth whiten as the film-coats disappear. In one week you will realize that this method means new beauty, new protection for the teeth. Cut out the coupon now. 10-Day Tube Free’ THE PEPSODENT COMPANY, Dept. 530, 1104S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Peps>dent to teeth, so film comicbooks.com