Life, 1922-12-07 · page 10 of 80
Life — December 7, 1922 — page 10: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not a cartoon or satire**. It's a full-page ad for Heirloom Plate silverware by WM. A. Rogers, Ltd., based in Niagara Falls, New York. The ad uses holiday gift-giving messaging ("Your Search for the Perfect Gift Ends Here!") and emphasizes the product's permanence with a 100-year guarantee and the tagline "From Generation to Generation." Two patterns are shown: the Adelphi and Cardinal, displayed in decorative boxes and as individual tea spoons. The festive holly leaf decorations and formal silverware imagery target middle-to-upper-class consumers seeking elegant, long-lasting Christmas gifts. This reflects early 20th-century marketing that associated quality tableware with family heirlooms and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
36 Piece Set in Black Leather- ette Case, Grey Velveteen Lin- ing: with Hollow Handle Knives $60.25; with Solid Handle Knives $54-00 Your Search for the Perfect Gift Ends Here! EIRLOOM PLATE is so beautiful—so rich in character, design and finish—that it carries with it a certain pride of possession. You will know the real joy of giving when you select Heirloom Plate as your Christmas remembrance. Heirloom Plate is guaranteed for 100 years— which is effective evidence of its unchanging quality. Two superb patterns, the ADELPHI and the I TEA spoons canoinac AveLPM CARDINAL— in attractive gift boxes. The selec- (Grn PATTERN PATTERN tion is a matter of individual taste. Only at good Y stores. Literature and address of the Heirloom ORL Plate store nearest you upon request. Teaspoons $4.00 Set of Six WM. A. ROGERS, LTD., NIAGARA FALLS, N, Y. New York Chicago San Francisco Toronto Heirloom Plate rom Generation to Generation DSO ISIE OI TIS I SE OPI IOS I EI IS comicbooks.com