Life, 1922-11-23 · page 31 of 36
Life — November 23, 1922 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising and etiquette advice**, not political satire. The left column features "The Finer Etiquette: A Book With an Appeal"—humorous social guidance mocking upper-class anxieties. The questions satirize excessive concern with trivial rules: when to leave a bathtub during house parties, proper fork usage, how to request white meat from poultry without seeming demanding, and how to greet babies appropriately. The satire targets the pretentiousness of rigid social codes among wealthy Americans. The dominant content is a **Williams' Shaving Cream advertisement** featuring a close-up photograph of a man's face during shaving. The ad emphasizes that skin comfort matters more than beard softening—a sales pitch highlighting the cream's skin-conditioning properties. This occupies roughly half the page and includes a coupon for a free sample tube. There is no political cartoon or caricature. The page reflects 1920s consumer culture and class anxiety about "proper" etiquette.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE -:- 29 moist kiss and a distant nod ac- knowledging the introduction? * * * say to the judge besides “Good morning”? On what side of the road do you tell him you were driving? What was the matter with the other gentleman’s lights and did he hold his hand out? Do you know whether an ambas- sador’s wife precedes a senator's sister going in to dinner at a sum- mer hotel? Does it depend entire- ** & ly on which is there first when the doors ‘open? Do you know the answer to all those problems that may perplex YOU any day? Do you WANT to know them? Then read our book on the finer etiquette. MADISON AVE., 43rd TO 44th STREETS NEW YORK * kk Are you informed as to the eti- quette in force when one is pre- sented at court? What else do you F. D. Tea in the Palm Room Dancing in the Supper Room The chief factor in shaving comfort has been the most neglected. That factor is your skin. When your face smarts it’s your skin that smarts. Williams’ Shaving Cream also prepares the skin for the shave. The first feel of lather-luxury will show “you how tremendously im- portant that is. The Finer Etiquette A Book With an Appeal OU may know how to enter a ballroom, but do you know when to leave a fashionable bath- tub in which you are week-ending at a country estate? “When bathed” r “when ready,’ you may answer instantly, but that takes no account of the number of other guests who may be waiting. Do- you know how to use all the hot water? Do you know what is the correct snatch of song to burst into when someone tries the door and you can’t quite remember if you locked it? x kK Conversant though you may be with the proper fork to use with a given course, are you certain as to the procedure when that utensil has conveyed a large morsel of food have “comfort while you to your mouth and the person next to you suddenly asks you a question point-blank? Under what circum- stances would such a dilemma cause you to become (a) a sudden swal- lower? (b) a rapid chewer? (c) hard of hearing? * * * You may know how to indicate your preference for white or dark meat to the dignified gentleman carving the turkey or chicken. Of course, you answer, “Either, I thank you,” and he gives you a drumstick. But do you know how to get white meat, short of rudely demanding it? Have you ever tried “A little of both, if you please,” or, more jo- vially, “Fifty-fifty, Mr. Shean”? +e) ie Do you know how to meet a fairly recent baby? Are you able to greet it along some middle ground between the over-familiarity of a Most lathers are made only to soften beards. But that is not enough. When shaving hurts it’s your skin that hurts, not the hair. And until you prepare your skin as well as your beard for the shave, you’re missing shaving comfort. One shave with Williams’ shows you how tremendously important that is. Shaving Williams’ Luxury Cream tones up your skin. Primes it. Limbers it up and makes it supple. As a result, the razor glides over your skin—smoothly, quickly. Instead of razor-chafing —comfort. Instead of after-smart —after-comfort. Hundreds of thousands of men have already discovered the new comfort of Williams’ lather-luxury. You can discover it without cost. Fill out and mail the coupon below. Williams Shaving | : Creare | mm The J. "” GET-ACQUAINTED | TUBE t FREE . Williams’ Co., Glastonbury, Conn. Department “411 I want to see for myself what you mean by new luxury in shaving cream. Send me your Get-Acquainted tube. Name ...cccecscessceccccccceccesessenecseseees comicbooks.com