Life, 1922-11-23 · page 2 of 36
Life — November 23, 1922 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Michelin Tire Company advertisement**, not satirical content. The advertisement promotes "Regular Size Cords"—a transitional tire technology—as an economical alternative to fabric tires. The visual diagram shows a car with an unbalanced tire setup (oversized cord opposite a fabric tire), illustrating a practical concern: these mixed-tire combinations could cause vehicle imbalance. However, the ad argues Michelin cords solve this by matching fabric tire dimensions while offering 30% better mileage at equal cost. The Michelin Man (Bibendum) mascot appears at bottom left, noting that the famous "ring-shaped" tube design now fits cord tires. **There is no political satire here**—this is straightforward consumer marketing addressing a genuine automotive transition of the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire: Published Weekly by Life Publishing initrd as Becund: Claas Bistiee June Company at 598 Madison Avenue, New York, N. Y, : ok of March 2d. 18 “annua tion, Five Dollars. d Oe November 23, 1922, ent 8 Class Matter at the Post Office Department, Roy Miu , Cana: La, co in the United States, England and the British Possessions. B. F. Provanpy The New Economical Way to Change from Fabric Tires to Cords fyeceeen Regular Size Cords offer two-fold advantages to the user of fabric tires who wishes to profit by the well known economy of cord tires, but who does not care to make the consider- able initial investment necessary in buy- ing two or more cord tires at one time. It should be remembered that Michelin Regular Size Cords, being the same size as fabric tires, can be fitted, one at a time, Note “unbalancing” effect of fitting an in replacement of fabrics, without unbal- oversize cord opposite a fabric tire ancing the car. An oversize cord, on the other hand, unbalances a car, if fitted op- posite a fabric tire, for the simple reason that it is larger than a fabric tire. Another advantage of Michelin Regular Size Cords is that they cost no more than fabric tires, yet they average 30% more miles as proved by tests covering hun- dreds of thousands of miles. Ask your tire dealer to show you com- parative prices. Michelin offers a complete line of cord tires—oversize and regular size—in one quality only, the best; all just as good as the famous ring-shaped Michelin Tubes. MICHELIN TIRE COMPANY Milltown, New Jersey Branches in 30 leading cities Dealers everywhere MICHELIN TIRE COMPANY OF CANADA 347 Bleury Street, Montreal, Canada MICHELIN TO USERS OF DISC WHEELS: 5} The famous Michelin Ring-Shaped Tube can now be had with angle valve—making inflation easy from the outside of the wheel, comicbooks.com