Life, 1922-11-16 · page 4 of 36
Life — November 16, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not editorial content**. It contains a book catalog advertisement for the Haldeman-Julius Company's "World's Famous Books" pocket series. The only illustration is a portrait of **E. Haldeman-Julius**, the editor, shown as a well-dressed man in professional attire. The accompanying text describes his publishing venture: affordable pocket-sized editions of classic literature priced at 10 cents each. The small editorial box titled "Literature's Impresario" provides biographical context about Haldeman-Julius, praising him as a significant figure in making literature accessible to working people. There is **no political satire or cartooning** on this page—it is essentially a mail-order catalog with promotional content for an educational book series popular in the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 * LIFE. World’s Famous Books Classics of Fiction, Drama, History, Biography, Philosophy, Science, Poetry and Hu- mor Now Produced in Pocket Size—Improve Your Mind by Reading in Odd Moments—Easy to Carry—Order by Mail—Size of Books 314x 5 inches—Books Printed Uniformly—Bound Neatly in Card-Cover Stock—Take Your Pick of 300 Great Titles at 10c.—Quick Service Guaranteed. The Chicago Daily News of Sept. 13, says that Girard Kans., has _be- come the liter- ary capital of the U.S. The amazing thing about our new process in printing is the fact that it makes possible the production of 300 masterpieces of literature—not extracts, but complete—at the surprisingly low price of 10c each. By using compact, yet readable type, and good thin paper it has been possible to print the complete and original text in every case in a thin volume which easily slips into the pocket. Many readers have become so enthused that they make a practice of slipping four or five of these books into a pocket before starting the day’s work. They do not bulge the pocket and are not noticeable, yet are always available. This new process in publishing now makes it possible for men and women who are lovers of the best literature to become well read in time formerly wasted. Many people carry some of these books with them constantly. Over 20,000,000 of these unique books have been sold during the past three years, indicating the popularity of the idea. The library was started with the thought | “LITERATURE’S IMPRESARIO” An editorial in The Post-Dispatch, of September 1922, has the following to about E. Haldemai of the Pocket Series Haldeman-Julius is an in. valuable citizen. He is do- ing a cultural work of the first magnitude. He is a great business man and one of the country’s greatest ed. ucators. He is literature's impresario. is the American Northcliffe, it immeasurable di that while the Englishman of putting the best literature within reach of the masses. We have spared ourselves no pains in the effort to produce books that meet every requirement. was Excellent printing and binding make them very attractive in ap- pearance. E. Haldeman-Julius, Editor Pocket Series ORDER BY NUMBER Drama 295 Ibsen. 90 The Mikado. W. S. Gilbert. 316 Prometheus Bound. Aeschylos, 308 She Stoops to Conquer, Oliver Goldsmith. 134 The Misanthrope. ‘Moliere. Ghosts. Henrik Ibsen. 80 Pillars of Society. Ibsen. 46 Salome. 0. Wilde. Importance of Being Earnest. 0. Wilde. Lady Windermere’s Fan. Oscar Wilde. Redemption, —_Tolstol. Tartuffe. Moliere. Pelleas and Melisande. Maeterlinck. Prof. Bernhardi. Schnitzler. Shakespeare's Plays 240 241 242 243 244 245 246 The Master Builder. 16 The Tempest. Merry Wives of Windsor. As You Like it. Twelfth Night. Much Ado About Nothing. Measure for Measure, Hamlet. 247 Macbeth. 248 King Henry V. 249 Julius Caesar. 250 Romeo and Juliet. 251 Midsummer Night's Dream. Othello, The Moor of Venice. King Henry VIII. Taming of the Shrew. King Lear. 256 Venus and Adonis. 257 King Henry IV. Part I. 258 King Henry IV. Part II, 259 King Henry VI. Part I. 252 253 254 255 260 King Henry VI. Part II. 261 King Henry VI. Part III. 262 Comedy of Errors. King John. 4 King Richard III. King Richard II. 267 Pericles. 268 Merchant of Venice, Fiction 28 The Happy Prince and Other Tales. Wilde. In the Time of the Terror. Balzac. Daisy Miller. Henry James. The Murders in The Rue Morgue. Edgar Allan Poe. Clarimonde. Gauntier. Mademoiselle Fifl. De Maupassant. The Tallow Ball. De Maupassant. De Maupassant’s Stories. Balzac’s Stories. Don Juan and Other Stories. Balzac. Christ in Flanders and Other Stories. Balzac. The Fleece of Gold. Theophile Gautier. One of Cleopatria’s Nights. Gautier. Short Stories. Daudet. Boccaccio’s Stories. 5 Tolstol’s Short Stories. 2 Poe's Tales of Mystery. The Gold Bug. Edgar Allan Poe. Great Ghost Stories, Carmen. Merimee. 3 Great Stories of the Sea. Comtesse de Saint- Gerane. Dumas. Dr. Jekyll and Mr, Hyde. Stevenson. Will o’ the Mill; Mark- heim. Stevenson. 811 A Lodging for the Night. Stevenson, 1 2 Color of Life. Last Days of a Con- demned Man. Hugo. Man Who Would Be King. Kipling. Strength of the Strong. London. Christmas Carol. Dickens. Rip Van Winkle. Red Laugh. Andreyev. Seven That Were Hanged. Andreyev. Battle of Waterloo. Country of the Blind. H. G. Wells. Attack on the Mill, Zola. Andersen’s Fairy Tales. Alice in Wonderland. Dream of John Ball. William Morris. House and the Brain, Bulwer Lytton. E. Halde- man-Julius. Majesty of Justice. Anatole France. 5 The Miraculous Revenge 29 232 277 312 328 Bernard Shaw. ‘The Kiss and Other Stories. Chekhov, Euphorian in Texas. George Moore. The Human Tragedy. Anatole France. The Marquise. George Sand. Twenty-Six Men and a Girl. Gorki. Dreams. Olive Schreiner. The Three Strangers Thomas Hardy, The Man Without a Country. E, E. Hale, History, Biography Life and Works of Laurence Sterne. Gunn. Addison and His Times, F ‘. = 324 323 339 126 128 185 2 Voltaire. primarily a_peddler of trivialities, Haldeman-Julius Girard nothing ill can dwell in such a temple.” Take Your Pick at Only 10c a Book Life of Lincoln. Bowers. The Life of Joan of Arc, Thoreau—the Man Who Escaped From the Herd. Finger. History of Rome. A. P. Giles. Julius Caesar: Who He Was. History of Printing. Historic Crimes and Criminals. Finger. Science of History. Froude. Battle of Waterloo, Victor Hugo. Victor Hugo, War Speeches of Wood- row Wilson. Tolstoi: His Life and Works. Bismarck and the Ger- man Empire. When the Puritans Were in Power. 3 Life of Columbus. 6 Crimes of the Borgia. Dumas. Whistler: The Man and His Work. Bruno: His Life and Martyrdom. Cromwell and His Time State and Heart Affair of Henry VIII. Paine’s Common Sense Vindication of Paine. Brann: Smasher of Shams, Sex Life in Greece and Rome. Speeches of Lincoln. Speeches and Letters of Geo. Washington. Essay on Swinburne. Was Poe Immoral? Whitman. Keats. The Man and His Work, Tout Civilizations. r. ORDER BY NUMBER 170 Constantine and the Beginnings of Chris tianity. 201 Satan and the Saints 67 Church History. H. w Tichenor. 169 Voices From the Past. 266 Life of Shakespeare ani Analysis of His Plays 123 Life of Madame Du Barry. 139 Life of Dante. 69 Life of Mary, Queen od Scots. Dumas. 5 Life of Samuel Johns. Macaulay 174 Trial of Wm. Penn Humor 291 Jumping Frog and Other Humorous Tales. Mark Twain. 193 Wit and Wisdom of Charles Lamb. 18 Idle Thoughts of an Ide Fellow. Jerome. 166 English as She Is Spoke Mark Twain. 231 Eight Humorous Sketches. Mark Twalt 25 Artemus Ward. His Book. 187 Whistler’s Humor. 216 Wit of Heinrich Heine. Geo. Eliot. 20 Let’s Laugh. Literature 278 Friendship and Other Essays. Thoreau. 195 Thoughts on Nature, Thoreau. 194 Lord Chesterfleld’s Letters. 48 Bacon’s Essays. 63 A Defense of Poetry. Shelley. 97 Love Letiers of King Henry VII. Nasby. (Continued on next page.) Haldeman - Julius Company, Dept. 29, Girard, Kansas, comicbooks.com