Life, 1922-11-16 · page 29 of 36
Life — November 16, 1922 — page 29: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not satire. It appears in Life magazine promoting Fisher's automobile body manufacturing. The ad features an elegantly dressed couple in formal attire, illustrating the quality and sophistication associated with Fisher-built car bodies. The text argues that manufacturers trust Fisher's craftsmanship to enhance their vehicles' comfort and appeal—so much so that displaying the "Body by Fisher" trademark becomes a mark of prestige. The ornate decorative border and dramatic photograph suggest luxury and refinement, positioning Fisher bodies as a premium component comparable to a designer label. This represents early automotive branding, when car body construction was a distinct specialty often marketed separately from engine manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The manufacturer knows that the coachwork can make or mar much of the ease and comfort of his car.” In ‘view of this fact; he pays the highest pos- sible compliment to Fisher handiwork when he dis- plays the’ now familiar symbol—Body by Fisher FISHER BODY CORPORATION, DETROIT CLEVELAND = WALKERVILLE, ONT. —ST. LOUIS. comicbooks.com