Life, 1922-11-02 · page 37 of 40
Life — November 2, 1922 — page 37: what you’re looking at
What you’re looking at
This is a **full-page automobile advertisement**, not a cartoon or satirical content. It introduces the Léon Rubay "Voitures de Ville" (city cars), a French luxury vehicle being marketed to American buyers. The ad emphasizes European sophistication—the cars are "French designed and built" with craftsmanship the French nation is "noted" for—while assuring American consumers that U.S. engineering has adapted the design to "American standards." The text positions these vehicles as appropriate for urban professionals and fashionable women in major cities. The illustration shows a elegant sedan-style automobile positioned within a decorative oval frame, styled in the refined graphic aesthetic typical of early 20th-century luxury advertising. **No satire or political content is present.** This is straightforward high-end product promotion targeting wealthy American urbanites who aspired to European taste and sophistication. The advertisement announces the cars will debut at the New York Salon, December 3-9 (year unclear from visible text).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Introducing THE LEON RUBAY Voitures de Ville Brougham Coupe Cabriolet Sedan Berline Tue Voiture de Ville is a familiar sight in the capitals of Europe. It is the approved conveyance for the man of affairs and for the woman of fashion. It is designed for city streets, for dense traffic, for personal convenience, for economy of operation. It is appropriate, distinctive, ideally suited to its purpose. It is to meet the demand in American cities for an appropriate town conveyance that The Rubay Company has designed and produced its Voitures de Ville along European lines. The Léon Rubay is entirely French designed and built with the exact craftsmanship for which that nation is noted. The best of American engineer- ing skill has adapted the design to American standards. The Rubay motor is the high speed’ type, with long stroke and small bore, developing a wide range of power. It is extremely flexible, getting away and picking up speed immediately. It develops only such power as is needed; from ten or twelve horse for city use, to thirty-eight or forty for fast suburban driving or climbing hills. The four wheel brakes add a tremendous factor of safety in congested traffic. The Leon Rubay Voitures de Ville will be exhibited for the JSirst lime al the New York Salon, December third to ninth. 8 All, ES Ey _agiek \Le bee ee Be TT TTT comicbooks.com