Life, 1922-11-02 · page 32 of 40
Life — November 2, 1922 — page 32: what you’re looking at
What you’re looking at
This page contains **humorous anecdotes and social commentary** typical of early 20th-century Life magazine, plus a **Listerine advertisement disguised as editorial content**. The main visual shows a formal portrait of a man in military uniform, accompanying the lead story "It had never occurred to him." The narrative describes a promising businessman whose career stagnates due to **halitosis** (bad breath)—a condition he's unaware of because friends won't mention it. This serves as the setup for a Listerine ad, framing the product as essential to social and professional success. Below are three humor pieces: "Sweet Charity" (a naive recruit offers contraband to his superior officer), "The Tonic" (a child becomes hyperactive from medicine), and brief jokes about rural prosperity and marital surprises. These represent typical period humor—gentle, moralizing, and class-conscious satire of military life, rural life, and domestic situations. The page reflects **early advertising's psychological manipulation**, linking personal hygiene to ambition and social acceptance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It had never occurred to him E seemed to have all of the qualifications for business suc- cess, Yet, somehow or other, he didn’t advance as he should have. Something seemed to stand in his way. The thing that held him back was in itself a little thing. But one of those little things that rest so heavily in the balance when per- sonalities are being weighed and measured for the bigger responsi- bilities of business. Halitosis (the medical term for unpleasant breath) mever won a man promotion in the business world—and never will. Some men succeed in spite of it. But usually it is a handicap. And the pathetic part of it is that the person suffer- ing from halitosis is usually una- ware of it himself. Even his closest friends don’t mention it. Sometimes, of course, halitosis arises from some deep-rooted or- ganic disorder; then professional help is required. Smoking often causes it, the finest cigar becoming the offender even hours after it has given the smoker pleasure. Usual- ly—and fortunately, however — halitosis yields to the regular use of Tenia, as a mouth-wash and gar- gle. Recognized for half a century as the safe antiseptic, Listerine pos- sesses properties that quickly meet and defeat unpleasant breath. It halts food fermentation in the mouth, and leaves the breath sweet, fresh and clean. Its systematic use this way puts you on the safe and polite side. Then you nee?! not be disturbed with the thought of whether or not your breath is right. You know it is. Your druggist will supply you. He sells a great deal of Listerine. For it has dozens of different uces as an anti- septic. Note the booklet with each bot- tle. — Lambert Pharmacal Compary, Saint Louis, U.S. A. : LIFE .- OUR, FOOLISH CONTEM La" — oe Sweet Charity The major at a certain recruit depot was approached one day by a man. who had obviously been in the service only long enough to draw his uniform. The rookie failed to salute, but the major, a kindly man in spite of twenty years of Army life, overlooked it. The buck gazed with respectful awe at the string of campaign ribbons across the major’s broad chest. “Gosh!” he remarked, “you must be an old timer.” “Yes,” answered the major pleasantly, “T am.” “Say,” began the buck cordially in a whisper, “do you ever drink anything?” The major was truthful as well as kindly. He admitted that once in a while he took a small nip, and then turned away, as his new-found acquaint- ance was proving embarrassing. “Wait,” said the hospitable rookie, “I got some here—” This was too much even for a kindly- disposed major. “Corporal of the guard!” he bawled. “Aw,” protested the buck. “Don't call your friends—there’s only enough for two.”—American Legion Weekly. The Tonic Mrs. SmitH (thoughtfully): I'm afraid I shall have to stop giving Tom- my that tonic the doctor left for him. Mr. SmitH (anxiously) : Why, isn’t he any better? Mrs. SmitH: Oh, yes. But he has slid down. the banisters six times this morning, broken the hall lamp, two vases, a pitcher, and a _looking-glass, and I don’t feel as if I could stand much more.—London Morning Post. Signs of Prosperity “In_the Cumberland Mountains of East Tennessee,” says a Nashville man, “a good coon dog is considered a valu- able asset. “Once I asked a native how many dogs he had. ““T ain’t got but four,’ Jim replied dejectedly. ‘Looks like I never kin git a start on dogs agin.’ "—Harper’s. The Windfall Mrs. A: I've planned such a delight- ful surprise for my husband. Mrs. B: What is it? Mrs. He'll be getting his winter suit out shortly and I’ve put a quarter in one of the pockets. —Boston Transcript. A Promising Lad A Ramsgate boy is reported to have raided a fishing vessel, stolen money from a tea-room, made off with a vicious horse which he offered to sell for three- pence and nearly burned down a church. It is thought that there are possibilities in this little fellow—Punch. “I UNDERSTAND they met in an artist’s studio.” “Yes. That was years ago; she was posing as Youth.” “Well, she seems to be still at it.” —Birmingham Age-Hcrald. Jim Henrys Column My Friends Here's a story they tell about Charles Lamb, At a social function a friend said to him: “Come over here and meet Mr. A~” Lamb answered, “No—I don't like him? “Why,” exclaimed his friend, “you don't know him!” “That’s why I don’t like him!” said Lamb, I imagine a lot of my friends were like that once. But now that they know Mennen’s I honestly doubt whether anything could shake their conviction that it is the greatest shaving preparation ever invented, Now, what I am driving at is this: You read my stuff right along in a disinterested sort of way. You've probably had all the dope on Mennen’s for months. Yet you don’t know it. You're not a friend You haven’t met it face to face, as it were. You haven’t seen a tiny squeeze of cream flower into a young snow drift of lather. You haven’t learned what a difference it makes to use three times the usual amour of water—cold if you like it. You haven't enjoyed that moment when your razor sing: due south and finds the expectant sting and pull conspicuous by their absence. You haven't felt that bland, soothing after-glow on your skin. In other words you don't know the Mennen Shave! Why not get acquainted? Let me send you my big demonstrator tube with enough Mennen shaves to take the wrinkles out of your soul and make it radiate with a new joy of living. For good measure I'll throw in a sample of Mennen Talcum for Men—a real “He” powder for after shaving or bathing. Fine for your skin—body or face. It doesn't show! Both for ten cents. Mennen Salesman) THe Mennen Company Newark, NJ. U.S.A. Ts | ce time i in it. idea lots ¢ Weat screai He looks He s the n pred: what fellow comicbooks.com