Life — October 26, 1922 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

3s this offer too good to be true? Are we offering a value too great to be credible? Do people “shy” at the thought of receiving too much for their money? How can we do it? That is the question most often asked lovers. We described and pictured these thirty volumes of us, Yet the answer is simple. These books are produced W’ recently mailed several thousand circulars to book- of the Little Leather Library honestly, sincerely, accurately. t we receivéd relatively few orders, Then we mailed several thousand addi- tional circulars to booklovers, this time en- closing a sample cover of one of the vol- umes illustrated below, Orders came in by the hundred! The reason, we believe, is that most people cannot believe we can really fer so great a value unless they see a ample! In this advertisement, naturally, it is im- possible for us to show you a sample volume. We must depend on your faith. in- the adver- tisements appearing in Life; and we are hoping you will believe what we say, instead thinking this offer is “too good to be ue.” What this offer is Here, then, is our offer. The illustration below ‘shows thirty of the world’s greatest masterpieces of literature. ‘These include the finest. works of such immortal authors as akespeare, Kipling, Stevenson, To Coleridge, Burns, Omar Macaulay, Lincoln, Washington, Oscar Wilde, Gilbert, Longfellow, Drummond, Conan Doyle, Edward Everett Hale, Thoreau, Tennyson, Browning and others. These are books which one cares to confess he has not read and re-read; books which bear reading a score of times. h of these volumes is complete—this is not that abomination, a collection of extracts ; the 30 volumes, pocket siz contain over 000 pages; the paper is a high-grade white Wove antique, equal to that used in books selling at $1.50 to $2.00; the type is clear and easy to read; the binding, while NOT leather, is a beautiful limp material, tinted ntique copper and green, and so hand- somely embossed as to give it the appear- ance of hand tooled leather; it is five times more durable than leather! What about the price The price of this entire set of 30 volumes, exactly as described and Please bear in mind that there are NO installment payments—no further payments of any kind! illustrated, is $2.98 plus postage the secret. UN Fai) DMG V i td SPAN USAS: ASE AY Vb FAD EbaA ba evrd eho b nb 4 Volumes of Kipling Ifyou will order at once Instead of waiting those of us who have been forced in editions of @ million at a time! Quantity production—that is Testing human nature These books are made by a body of spe- cially trained workmen. We cannot make a million volumes, discharge these workmen until the edition is sold, and then expect to get the same men again. This body of men must be kept together. The manufacture must be continuous—one edition following the other immediately. It is worth our while, therefore, to give our customers something valuable if they will co-operate with us by sending in their orders at once. It is worth our while to make an attempt to overcome the bugaboo of procrastination, which haunts so many pub- lishers. That is the reason, the only reason, we offer you, in addition to the regular set of 30 volumes, FOUR VOLUMES OF RUDYARD KIPLING FREE, IN EXACTLY THE SAM BINDING AS THE REST OF THE SET—if you will send in your order at once, instead of waiting, An experiment—not a precedent One word more. This offer, as you can gather, is simply an experiment. It must not be taken as a precedent. We do not know whether it will work. We do not know whether ANYTHING can keep people from procrasti- oe a Se MENS vivid, colorful nating, for it is certainly a deep-seated human world of the East. His stories, every one trait. Senet are eet ating thew the wild: In any hope it will keep YO @ realism more fascinating than the wild- any case, we hope it will keep YOU gst imaginings of @ romanticis.. Tose from procrastinating. If you want this set oa’ them are. the. followin of books—if,you feel that eventually you will buy them—we urge you to do it NOW, in- Vampire, ‘and Other Verses: ‘The May Who ‘Was; The Phantom Rickshow: stead of LATER, so that you can obtain not only the thirty volumes but the four equally Conference of the Powers; The Recru- splendid volumes of Kipling. Do not send descence of y tthe End of the Passage; The Mutiny of the Mavericks; money. Simply mail the coupon below or a letter. Sip Te tue Ghost Bion. LITTLE LEATHER LIBRARY CORPORATION Dept. 4810, 354 Fourth Ave., New York City ‘7 Little Lend ibrary 7 Corporation Dept. 4810 354 Fourth Ave. New York City me on ap- volumes of the De Luxe edition of the Little Leather Library (and the four volumes of Kipling free). I will pay the postman $2.98 plus the post- age upon delivery. it 1s understood, however, that this is not to be consid- ered a purchase. If the books do not in every way come up to expectations, I reserve fe tho right to return them any time within thirty days, and you agree to return my money. It is understood that $2.98 plus the postage 1s positively the only payment to be made on this set (outside U. S. $3.50, cash with order). The Roycrofters have made a special set of Hand Hammered Copper Book Ends to fit this set. Regular $2.00 value, our price only 98c. If desired place X in this square comicbooks.com