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Life, 1922-10-26 · page 29 of 36

Life — October 26, 1922 — page 29: what you’re looking at

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Life — October 26, 1922 — page 29: Life, 1922-10-26

What you’re looking at

This page contains two satirical articles and an advertisement: **"How to Beat the Coal Game"** satirizes post-WWI coal-saving mania. A man becomes obsessed with fuel conservation advice from newspapers and government pamphlets, eventually firing his long-time furnace man to manage the coal himself. The obsession drives him to madness—he's found delirious in his basement ash pit. The satire mocks how ordinary citizens became fixated on wartime/postwar conservation measures to an unhealthy degree. **"Try It On Your Own Husband"** offers relationship advice: a homely woman's husband adores her because she's considerate—she doesn't lean across the table to grab dropped items in front of guests. The piece suggests that devotion comes from thoughtful behavior, not appearance. **The Advertisement** promotes Williams' Holder Top Shaving Stick, emphasizing its long-lasting quality by showing how users scratch the date on the metal cover to track longevity through multiple months. All three pieces reflect early 1920s concerns: wartime anxiety, gender dynamics, and consumer product durability.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MADISON AVE., 43rd TO 44th STREETS NEW YORK Tea in the Palm Room Dancing in the Supper Room How to Beat the Coal Game UST before the ambulance came, J es had a lucid moment. I d across to his house when © telephoned that he had be- come violent. He had been calm all that morning, spending his usual two hours happily in the cellar, trying to dislodge a clinker from the furnace grate. When he did not come up- stairs to lunch, Mrs. Jones went down and found him, with his head and shoulders in the ash pit, babbling about saving coal. I was sitting on his chest in the hall when he began to talk. He asked me to move south a little, and then went on: “Until this fall I was a contented, prosperous man. Then I began to listen to what my friends said about firing their furnaces and the number of tons of coal they used. I began to think about it and soon I was lying awake at night and in the daytime I would find myself figuring on the backs of old envelopes. I was soon in the secondary stage, clipping the advice on coal saving from the newspapers and sending to Washing- ton for government pamphlets on stocking. And then, at last, I yielded to mad desire, discharged the fur- nace man who had been with us twenty years and took over the fir- ing myself. “You see the result. My wife managed to keep my condition from the neighbors for a while, but I could see she was watching me all the time. I fear I am going to be in the hospital a long time. I wish you would order twenty-five tons of an- thracite, regardless of price, and tell my old furnace man to come back. And let me know if he gets that clinker out, will you?” McC. H. * PFE 27 Try It On Your Own Husband HE was just a plain, simple, or- dinary-looking woman—in fact, she was homely. She had none of the graces and attractions one naturally expects from women, but her hus- band loved her dearly. “He had eyes for no other woman,” as the saying goes. When he went out with her he seemed totally oblivious of other women. ‘He was completely wrapped up in his wife. He often called her “Gem” and “Diamond,” and I think he meant it. At first I could not understand his great devotion, and then one day I saw. The reason was that when he dropped something on the table- cloth, his wife did not lean across the table before the company and scoop it up. It would not surprise me if, at their golden wedding anniversary, the two wandered off together and completely forgot their guests. H.C. this OU scratched that date on the metal cover of your Williams’ Stick the first day you used it. At last it’s worn down to the collar. Now— read the date on the stick—it’s your evidence—your positive proof—that Williams’ Holder Top is the Long Life Stick. You will be delighted with the months of shaving joy in Williams’ Long Life Stick. October—Novem- The Long Life of Williams’ Will Amaze You! ~ read this date ber — December — January — it lasts and lasts. Williams’ gives the Long Life Lather. It holds its moisture to the end of the shave. Williams’ gives Long Life Com- fort—a soothed face, a smooth face; all day, every day. Your first Williams’ shave will tell you that, and your thou- sandth will confirm it. Prove it your- self—use coupon below. Williams Holder Top | Shaving Stick | THE J. B. WILLIAMS’ COMPANY Dept. 410, Glastonbury, Conn. Send me a trial length Holder Top ! Stick in a large re-loadable box. 10 aes enclosed, comicbooks.com