Life, 1922-10-19 · page 2 of 36
Life — October 19, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine, not political satire. The heading "DUMAS WAS RIGHT!" references Alexandre Dumas's famous motto from *The Three Musketeers*: "One for All, and All for One." The four cherub figures at the top appear decorative rather than caricatures of specific people. The ad promotes a trial subscription offer: one dollar gets readers 10 weeks of *Life*, including special issues (Thanksgiving, Christmas, Anniversary numbers). The advertisement plays on Dumas's motto to suggest that this subscription deal represents mutual benefit—readers get quality content affordably while *Life* gains subscribers. The phrasing "One Dollar for All, and All for One Dollar" is a commercial adaptation of the literary reference, positioning the subscription as a fair bargain for everyone involved.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 1883, at the Post Office at New York, Cuantes DANA Ginson, President Company at 598 Madison Avenue, New York, N.Y. N, Y., under the act of March 3d. 1879." "Printed in New York, U.S.A. Groce B. Ricuanp: ‘Annual Subscription, Five fered as Second Class Matter at the Post Office Department, Canada. Ent a. Vol 80. No. 2085 October 1 Copyright, 1922, LIFE, in the United States, England and the British Possessions DUMAS WAS RIGHT! “One for cAll, and cAll for One” HEN Alec wrote that caption for his famous Doug Fairbanks scenario he, to coina phrase, made a statement. Don’t take our word for it— Ask the League of Nations— Or the nearest politician— Or read the following para- graph— In which you will learn that Dumas was right, as already suggested. Beginning immedi- ately, Greenwich time, LIFE offers the greatest trial-subscrip- tion opportunity that ever knocked at your pocketbook. For One Dollar, plus your own name and address, we will send —The Three Musketeers you LIFE for 10 weeks — and this includes the Titanic Trium- virate: The Thanksgiving Issue NOVEMBER 2 The Christmas Annual (25c) DECEMBER 7 The Fortieth Anniversary Number JANUARY 4 One Dollar for All, and All for One Dollar. Even the cele- brated Musketrio couldn’t do better than that, nor obey a better impulse! Messrs. Athos, Porthos & Aramis, LIFE, 598 Madison Avenue, New York City. I believe in the all-for-one theory, and enclose my Dumas dollar herewith. See that I get the Big 3 Trio and the other 7 numbers besides. ($1.20 in Canada; $1.40 abroad.) Yours, comicbooks.com