Life, 1922-10-12 · page 36 of 36
Life — October 12, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not a political cartoon. It's a 1922 advertisement for Velvet tobacco by Liggett & Myers Tobacco Co. The page shows a large wooden barrel/hogshead and explains Velvet's manufacturing process: the company purchases Kentucky burley leaf tobacco and ages it in wooden hogsheads for two years, allowing natural "sweats" to mellow the tobacco and remove bitterness. This aging-in-wood method is presented as producing superior, milder smoking tobacco compared to competitors. The accompanying package image shows a Velvet tobacco tin. The advertisement's rhetorical strategy is to emphasize craftsmanship, patience, and natural processes—positioning Velvet as the premium choice through careful aging, rather than competing on price. There is **no satire or political content** here; this is straightforward product marketing from the early 20th century, before tobacco advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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