Life, 1922-10-12 · page 34 of 36
Life — October 12, 1922 — page 34: what you’re looking at
What you’re looking at
This page contains three distinct elements: **Two brief satirical cartoons** about social etiquette: one depicts a woman unable to attend a party because she's in "half-mourning" (a period of reduced social activity following bereavement); the second shows a hostess instructing her daughter not to eat before guests are served—social constraint as upper-class propriety. **A humorous essay on "Winds"** personifying meteorological phenomena with human characteristics—zephyrs are vain, east winds spread disease, west winds court poets. This is whimsical nature-writing typical of *Life*'s satirical style. **Advertisements and promotional material**, including one for Elbert Hubbard's "Message to Garcia" and his "Little Journeys to the Homes of the Great." Hubbard was a famous early-20th-century motivational writer. **One advertisement** for a "New Garter for Trousers"—a practical garment ad. The page is primarily advertising and light satirical content rather than political commentary. The social-etiquette cartoons gently mock rigid upper-class conventions of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MADISON AVE., 43rd TO 44th STREETS NEW YORK Tea in the Palm Room Dancing in the Supper Room “Aren’t you coming, Erna?, It's going to be very gay.” “Impossible, Agnes; I am still in half-mourning.”” “Well, you can stay only half the evening.” —Meggendorfer’ Blatter (Munich). Constraint Morner (cautioning her little Cla- rissa before the birthday party): Now remember, dear, you’re hostess. You mustn’t eat unless your guests are all served well. Carissa: But—isn’t that too for- NEW GARTER MAKES TROUSERS HANG STRAIGHT LIFE Winds INDS are divided into breezes and zephyrs. When a whole lot of breezes and zephyrs get to- gether, throw aside all thought of self, and unite for a common pur- pose, they make a gale. Sometimes gales concentrate and make cyclones, tornadoes and hurricanes. That al- ways makes the zephyrs proud. “Even though we have lost our iden- tity,” they declare, “we realize that every little helps.” Generally speaking, however, a zephyr spends most of its time in fanning ladies’ cheeks, and floating about gardens and trees. In those fortunate circumstances, it usually whispers to itself, “I feel so balmy!” Zephyrs also tickle the tops of lakes and try to relieve the monotony in the lives of doldrums. Winds often howl and sigh to themselves, especially on dark, rainy nights. They are extremely fond of picking up everything they come across, and then dropping it again. They haven't the slightest idea of sys- tem, and seem to be proud of being disorderly. Although often quite fierce, and fond of sweeping, they have no real powers of resistance, and are always dying out. Winds love vacuums, and are always run- ning after them. No wind has ever yet been able to resist the temptation of getting into a vacuum. Winter winds do little but blow, blow. They are always exceeding the speed limit and rushing around corners without the slightest regard for anybody. East winds are crazy about dis- eases of all kinds and never grow tired of carrying them about. They are not too proud to take around free any kind of disease germ, no matter how humble. But, oh, how happy it makes them feel when they have a lot of pneumonia aboard! West winds are fond of having odes written to them. A west wind will wait around for weeks with the utmost patience, if you show any signs of getting down the rhyming dictionary. Tic. M, Sayings of Famous Bootleggers Grecory Greep: Don’t sell till you can see the size of their pocketbooks. Rurus Ricw: You can’t supply all the people all the time. AsrAHAM ADULTERATOR: If this be whisky, make the most of it. SamueEL Stypoc: Don’t give up the Eighteenth Amendment ! A Lucky number—One you can get on the telephone. ‘THE CAREY PRINTING CO. Ino. ‘New York. by ELBERT HUBBARD Considered by many the greatest piece of inspirational literature ever written VER forty million copies of th “Message” were printed duri Elbert Hubbard's lifetime. [uring thy World War three of the Allied Govern ments distributed it to the soldiers in th trenches. A copy of this dynam preachment is yours for the asking Just clip the coupon and mail to us to day. Fourteen years were consumed in ¢ writing of the work that, ranks to-day Elbert Hubbard’s masterpiece. In 1894 series of Little Journeys to the Homes of the Great was begun, and once a month for fourtes years, without a break, one of these litt pilgrimages was given to the world. all there are one hundred and eight two “Little Journeys” that take us to homes of the men and women who tra formed the thought of their time, chang the course of empire and marked the d tiny of civilization. Following Hubbard’s tragic death on th “Lusitania” in 1915, announcement wa made from East Aurora that the Philisti Magazine would be discontinued. Hubbarj had gone on a long journey and might nee his “Philistine”. The same spirit of devotion has prompt: The Roycrofters to issue their Memorid edition of “Little Journeys to the Hom of the Great”. Mail Coupon for Very Special Quotatio and Free Little Journey Booklet A limited number of the Memorial s# will be distributed at a very sp: so low, in fact, that we cannot price broadcast. To do so mig) it possi interfere with the future sale vf the tion. Therefore, we will name this intr ductory price only by letter to those seni ing in the following coupon. THE "ROYCROFTERS East Aurora, N. Y.: I shall be pleased to receive, without ob! on my part, a copy of Elbert Hubba: sage to Garcia” and further information The Roycrofters’ Memorial Edition of Journeys to the Homes of the Great”. comicbooks.com