Life, 1922-10-12 · page 31 of 36
Life — October 12, 1922 — page 31: what you’re looking at
What you’re looking at
This is a **tire advertisement disguised as humorous content** rather than political satire. The cartoon depicts a woman examining a damaged automobile tire, with a man in a car behind her. The caption jokes about a bad driving experience, leading to the sales pitch: Kelly-Springfield Cord tires will prevent such incidents. The advertisement claims Kelly tires offer superior safety through their "Kant-Slip Cord" tread and sturdy carcass—allegedly the best available at no premium cost. The text emphasizes 25 years of reputation for reliability. This represents early 20th-century **magazine advertising strategy**: using humorous or relatable scenarios to transition into product promotion. There's no political satire here—it's commercial content typical of *Life* magazine's mixed editorial-advertising format during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
etllow/é willoy rperience like that.” uck, old man, but if you'll put on Kelly-Springfield Cords you won't have another AFETY in a tire depends on the tread—serv- ice depends on the carcass. The tread of the Kant-Slip Cord is the safest tread that has ever been made and the carcass is even sturdier than that which for twenty-five years has been earning for Kellys an unequaled reputation for mileage and service. The two together form the greatest combination of Safety and Service that has ever been offered in a tire—and, now it costs no more to buy a Kelly. comicbooks.com