Life — October 12, 1922 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* If one of your tires is carrying more weight than the other three be- cause of less air in the tube, it is being driven to premature destruction. The weight of the car should rest EVENLY on all four tires. In order to have even pressure, you should measure it with a TWITCHELL AIR GAUGE $1.25 At all dealers The Twitchell Gauge Co. 1516 S. Wabash Ave., Chicago History REATHES there a little girl with soul so dead who never once or more has said :— “Qpen your mouth and close your eyes!” “Tattle-tale! Tattle-tale!” “Smarty had a party!” “Mother, look what he did!” “Oh, what a naughty word!” “lve got all my _ lessons Mother !” “\nother story, Daddy, p-l-lease!” too-hoo! All the other girls have one!” ‘Il come straight home, Mother.” E. J. K. done, Tue sincerest mourning for hus- bands is done by women who have never been wives. An Easy Way to Remove Dandruff lf you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair ani ruin it if you don’t. he best way to get rid of dandruff is to dissolve it. To do this, just apply a little Lijuid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- me ign and trace of it. i , too, that all itching of the scalp will stop, and your hair will look and fecl a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The R. L, Watkins Co., Cleveland, Ohle, - LIFE . In Front of the Manufacturers’ Club THICS are rules adopted by men to protect themselves from each other. They do not. In mod- ern life their chief feature is their elasticity. Any A No. 1 Ethic can be stretched from Nome to Cape Horn, linear measure, and still spring back to a smugness that will not even wrinkle a frock coat. Every time he faces some doubt- ful deal that promises a good profit, the man who owns a well-trained set of ethics asks himself, “Is this ethi- cal, or is it not?” If the answer is, “Yes,” he goes ahead and takes the profit. If the answer is, “No,” he goes ahead and takes the profit. If the answer is, “Most em- phatically not,” he decides that he has been working too hard’and needs a vacation. And—oh, yes—he goes ahead and takes the profit. At best an Ethic is a spineless creature. It is the sort of animal that slinks into a corner and cringes while the boss reads the report of the State factory inspector. In fact, it holds the long-distance cringing record of the universe. It can go into a cringe on the morning of any given day and sustain that posture until its owner has made a suitable contribution to the party’s campaign fund. Then it comes out, smiling Uriah-like and dressed in indecent black, to attend the annual conven- tion of the Association of Manufac- turers Who Wouldn’t Think of Such a Thing. Still, Ethics are not generally de- spised. Everyone likes to have one or two about the office. They are so obliging, you know; so obliging that they can make a pretzel look like the shortest distance between two points in their efforts to twist themselves to meet a not-so-particu- lar situation. Ethics are like calories, vitamines, complexes and other modern discov- eries. They are all right if you do not take them too seriously. If a particularly pernicious Ethic interferes with business—well, you know how much an Ethic will bring at a receiver's sale. J.K.M. ~ Personality OU share the twilight by my side And I proclaim, “A star!” Were you another I had cried, “How deep the shadows are!” And as there falls upon my ear The charm of your reply, I wonder what you’d answer here If someone else were I. RL. J. Jim Henrys Column We don't pay them! Suspicious as it may seem, we don’t pay a cent to those friends of yours who button- hole you on the slightest provocation and sing the glories of the modern Mennen shave. Believe me, theirs is a purely voluntary enthusiasm. Sort of a natural outpouring of grateful souls, relieved of the barbarities of the prehistoric shave. If you have been initiated into the Men- nen fraternity, you know the feeling. If you are still hovering on the out- skirts of our charmed brotherhood, I wish I could describe for you the smoothness— the mildness—the benevolent after-glow on your skin—the incomparable luxury of a seance with Mennen’s. But it’s like trying to paint a word picture of the magnificence of an Alpine sunset to a man who has never enjoyed one. That's what licks me. I can’t write literature. My most successful method is to induce several thousand men a week to pry them- selves loose from a dime for my demon- strator tube. When they watch that tiny smudge of cream whip up into a billow of lather— when they pack in three times the usual water (hot or cold)—and then when they guide their collective razor in its downward flight over a pasture of brush with all its meanness removed—they experience the grand awakening! After that they belong! Now honestly, if Mennen Shaving Cream is only half as wonderful as I have indicated in my amateurish way, isn’t it worth a ten cent piece to try it? Admitting that your better judgment counsels caution in financial matters, doesn’t your intuition tell you that Mennen’s must have something you are missing? Decide to take the plunge today. Incidentally, I want you to try Mennen Talcum for Men. But don’t use it only after shaving. Try it on your body after a bath. Refreshing as a rub down. Keeps you cool. Prevents clothes from sticking. And it’s neutral in tone—doesn’t show! Til send both for the one dime. lawn Heng Mennen Salesman) THe Mennen Company Newarn, NJ. 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