Life, 1922-10-12 · page 29 of 36
Life — October 12, 1922 — page 29: what you’re looking at
What you’re looking at
This is a **Paige automobile advertisement**, not political satire or a cartoon. It promotes the new Series Paige 6-66 Enclosed Models as luxury vehicles. The image shows a vintage car (appears to be from the 1920s era) parked beneath an architectural arch, emphasizing elegance and sophistication. The ad copy emphasizes the car's beauty, engineering (a 70-horsepower six-cylinder engine), and vibration-reduction technology—highlighting features that appealed to early automotive buyers concerned about ride quality. The tagline "The Most Beautiful Car in America" reflects the era's marketing focus on aesthetic design alongside mechanical performance. This represents typical early 20th-century automotive advertising that combined luxury aspirations with technical specifications to attract affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
House, ericas d and oss of prior The new Series Paige 6-66 Enclosed Models are superbly beautiful examples of the coachmaker’s art. They offer every luxury and convenience that the most discriminating motorist could desire. And, most important of all, they promise years of carefree service with a world famous chassis that is the last word in six cylinder engineering. If you would know enclosed car motoring at its best, we recommend one ride behind the giant 70 horsepower engine which has practically banished vibration at any and all driving speeds. Won't you take that ride, in the Sedan or Coupe at your first opportunity? FHE MOST BEAUTIFUL CAR IN AMERICA comicbooks.com