Life, 1922-09-28 · page 36 of 36
Life — September 28, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page promotes Woodbury's Facial Soap using a romantic illustration and the famous advertising slogan "A Skin You Love to Touch." The image shows an intimate moment between a man and woman—the visual appeal is designed to suggest that using this soap will make one attractive and desirable. The text emphasizes that skin naturally regenerates daily, presenting soap use as a routine self-improvement opportunity. The phrase "You, too, can have the charm" addresses readers directly, promising that they can achieve similar romantic appeal through proper skincare. This represents early 20th-century marketing psychology: associating a mundane product with attractiveness, romance, and social success. The advertisement also offers a miniature product sampler for 25 cents, a common promotional strategy. There is no satire here—this is straightforward commercial messaging from 1922.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“A Skin You Love to Touch” By WALTER BIGGS You, too, can have the charm of CA skin you love to touch you too can have a soft, clear, radiant complexion. Each day your skin is changing—old skin dies and new takes its place. This is your opportunity! If your skin lacks the charm and soft- ness it should have, begin now to overcome this condition. Find the treatment suited to the special needs of your skin in the booklet, “e4 Skin You Love to Touch,” which is wrapped around each cake of Woodbury’s Facial Soap. Begin using this treatment tonight. In a week or ten days you will be surprised to find how much your skin has improved — how much clearer and lovelier it has become. WOODBURY'S FACIAL 9 Get a cake of Woodbury’s Facial ani today. A 25 cent cake lasts a month or six weel A complete miniature set of the Woodbury skin preparations For 25 cents we will send you a complete miniature set of the Woodbury skin preparations, containing: A trial size cake of Woodbury’s Facial Soap A sample tube of the new Woodbury’s Facial Cream A sample tube of Woodbury’s Cold Cream A sample box of Woodbury’s Facial Powder The treatment booklet, “A Skin You Love to Touch” ; Address The Andrew Jergens Co., 1009 Spring Grove Ave., ' Cincinnati, Ohio. ah ‘you live in Canada address The Andrew Jergens Co., Limited, 1009 Sherbrooke St., Perth, Ontario. English Agents: H.C. Quelch & Co, 4 Ludgate Square; ~ London, E. C. 4. SOAP 4 a zz zz Copyright, 1922, by The Andrew Jergens Ode sttoava ocTt comicbooks.com