Life, 1922-09-28 · page 31 of 36
Life — September 28, 1922 — page 31: what you’re looking at
What you’re looking at
This page contains **satirical fiction and period advertising** from early 20th-century Life magazine. The main story, "Libellous Labels," depicts a marital quarrel where a wife secretly sews a label into a hat her husband refused to buy her, reading: "My husband, having refused to support me decently, I won this twelve-dollar hat by leading out of the wrong hand." The satire mocks both **spousal financial disputes and the performative grievance culture** of married life—she seeks sympathy from friends while her husband discovers her public humiliation of him. The page also includes period advertisements for shaving products and radio sales opportunities, reflecting consumer marketing of the 1920s-30s era. The sidebar "What Every Woman Knows" ironically lists contemporary **gender stereotypes**—that women believe all men fear intelligent women, that ideal husbands fix plumbing, and that telegrams must contain exactly ten words. The satire targets persistent superstitions *despite* the recent Nineteenth Amendment granting women's suffrage, suggesting social attitudes lagged behind legal changes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What a marvelous tale is this narration of the c Dr. Traprock and his gallant Read the only authentic account of these latest explorations in MY NORTHERN EXPOSURE The Kawa at the Pole By Dr. Walter E. Traprock More astounding even than “The Cruise of the Kawa”, 21 full page illustrations. NONSENSEOR- SHIP The burst tivity in ture len interest “Observat Prohibitic 1s, and Mlegalitie of censorial ac- field of litera- s particular the brilliant s Concerning Inhibiticns, ” presented der Wooll- ppell, Ruth, hy Parker, Lowry, Wal! Frederick New York G.P.PUTNAM’S SONS London What Every Woman Knows Some Feminine Superstitions Still Prevalent in Spite of the Nineteenth Amendment THat— Every telegram should contain ex- actly ten words. * All men like all girls who talk baby talk. All men are afraid of all girls with brains Any fool can learn to keep house “when the time comes.” The ideal husband ‘is one with a knack (1) for fixing plumbing in an emergency, (2) for looking adorable ctic adventures of the intrepid | party! | LIFE Libellous Labels (Continued from page 27) petticoat; native ingenuity to suit taste—’” “And be surrounded by a sympa- thetic group telling me what a brute my husband was. Superfluous in- formation, anyway,” cried James. “T take it, then, you won't stand me a hat?” “T’m sorry: I began, but James considered the incident closed. Next evening, when I returned around dinner time, James greeted me amiably. “Hello,” she said cas- ually. “I’ve-got-a* new hat,” and she brought it forth for my inspec- tion. “But what's the idea of the label?” I asked. “Your own, darling,” replied James. “The truth, or nothing.” And she read its accusing message : ““My husband, having refused to support me decently, I won this twelve-dollar hat by leading out of the wrong hand.’ H.W. H. O * course, the main reasons wl mil lions swear by Williams’ Holder Top Shaving Stick are its thick-body lather which softens any beard, and the glove- smooth feel that follows its use. But its economy is im- portant too. You can prove how long it lasts, by dating the stick as de- scribed below. Date the Stich! It’s Easy To Prove Its Long Life! Buy a Williams’ Stick and scratch the date on the metal cover. Use the stick until it is all gone. (You can use the last scrap of it.) Note the date when it is used up. Here’s what you will find: 1. Willia is the Long Life Stick. You will get from it an almost unbelievable number of perfect shaves. 2. Williams’ makes the Long Life Lather. It doesn’t dry on the face. s moist and thick is finished. . Williams? s you Long Life Comfort. Your shave is a pleas- ant incident, and all day long your skin feels soothed, refreshed, glove-smooth. Then save the original box and get a Re-Load. The whole stick gives you the last word in economy. Learn more about this Long Life Lather. Mail coupon below. in dress clothes A..B.S. e WANTED: FS $ LOCAL RADIO REPRESENTATIVES Rare opportunity for men and women of vision! Get profits out of the io game without investment on your part, without buying a large stock of Ho olde Te THE J. B. WILLIAMS. COMPANY Glastonbury, Co: aan mea ae length Holder Top ‘Stick in a large re-loadable box. 10 cents enclosed, foods, or maintaining a store or investing in Shares of stock. We are a company distrib- uting the highest grade radio receiving sets. Seize the opportunlty. ey and aie in your community ani to your locome by" dignified work inthe great gama ot cork SaBtll direct. through you to i m Dept.L, 20 West 34 St, New Jones-McK icKee eres peated. * Si eas comicbooks.com