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Life, 1922-09-28 · page 29 of 36

Life — September 28, 1922 — page 29: what you’re looking at

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Life — September 28, 1922 — page 29: Life, 1922-09-28

What you’re looking at

This page contains two distinct pieces: **"Libellous Labels"** (left): A humorous domestic dialogue between a husband and wife about labeling consumer goods with their true origins. The husband proposes sarcastically labeling women's hats and clothing with honest descriptions of their production—like a hat marked with the butcher's short-weighing scheme or a dress labeled with its cheap components ("two packages of dye"). The satire targets consumer culture and the gap between product presentation and reality, mocking both commercial dishonesty and conspicuous consumption in the 1920s. **Advertisement (right)**: A pitch for Dr. Eliot's "Five-Foot Shelf of Books"—a famous curated reading list. The ad contrasts two men: one boring, one cultured through reading. It promises that 15 minutes daily of reading from Eliot's selection provides a liberal education. This reflects early 20th-century optimism about self-improvement through literature and the marketing of cultural refinement as achievable for ordinary men. Both pieces reflect 1920s concerns: consumer fraud, class aspiration, and the democratization of knowledge.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Libellous Labels T had to do with a new hat. It wasn't so much the hat itself, you understand, but the principle of the thing, pr neipally the principal. I said (my wife is slowly « accustomed to my chosen name for her), “ a chapeau to adorn your brow, a simple matter is to thou, but oh, the difference to me! “Well, | have to have one, don’t I?” “Most assuredly. But think of what we both go through for it. And aiter you've put it on and adjusted it, and readjusted it, and poked it 1 it, right next to you in Avenue bus is a woman with another hat.” “Do you expect me to secure a monopoly of hat-wearing?” asked James. t all. But your hat’s in- lue is often out of all rea- roportion. How does the mw how I was able to get 1 all it knows, for all you may have held somebody trinsic \ sonable you probably did,” said And I'll bet I can tell you second and last names. furthermore, you are con- bjected to competition with hose new-hat ratio, honest lest, is four, six, eight to “Well.” scoffed James, “what would you do about it?” “James.” I said solemnly, “I'd label the bonnets. And on the labels would he the concise truth about their raison d’étre.” “Ridiculous,” said James, who is fast becoming a model wife. ‘As you will. Still, if the woman besi ide vu in the bus was wearing abird of paradise ticketed ‘Result of consistent short weighing in the shop of A. lloomberg, Butcher, month ending \ugust 31, 1922,’ what would change my seat—and remove nt from Bloomberg’s. But atic.” “So be it. stricted see what Nor are my labels re- to hats. Farther on you'd all women call ‘a duck of What price your covetous- arning that ‘This frock ob- two attacks of hysteria and one severe tongue-lashing’? Ha! I should say so!” “Rags chuckled James. “And think of your own labels,” cried, encouraged. “Tish combina: tion of bserving high-priced model and low-priced advertisements of raw material. Gown—two packages of dye; lace edging from discarded (Continued on page 29) were royal raiment—” Which of these two men has learned the secret of 15 minutes a day? The secret is contained in the free book offered below. Until you have read it you have no idea how much 15 minutes a day can mean in growth and success. ERE are two men, equally good-look- ing; equally well-dressed. You see such men in every social gathering. One of them can talk of nothing beyond the mere day’s news. The other brings to every subject a wealth of side light and illustration that makes him listened to eagerly. He talks like a man who has traveled wide- ly, though his only travels are a business man’s trips. He knows something of history and biography, of the work of great scien- tists, and the writings of philosophers, poets, and dramatists. Yet he is busy, as all men are, in the affairs of every day. How has he found time to acquire so rich a mental background? When there is such a multitude of books to read, how can any man be well-read? The answer to this man’s success—and to the success of thousands of men and women like himn—is contained in a free book that you may have for the asking. In it is told the story of Dr. Eliot’s great discovery, which, as one man expressed it, “does for read- ing what the invention of the telegraph did for communica- tion.” From his lifetime of read- ing, study, and teaching, forty years of it as president of Har- vard University, Dr. Eliot tells just what few books he chose for the most famous library in the world: why he chose them, and how he has arranged them with Send for this FREE booklet that gives Dr. Eliot’s own plan of reading F. COLLIER & SON COMPANY, Publishers of Good Books Since 1875 Send for your copy now. notes and reading courses so that any man can get from them the essentials of a liberal education in even fifteen minutes a day. The booklet gives the plan, scope, and pur- pose of Dr. Eliot’s Five- Foot Shelf of Books The Fascinating Path to a Liberal Education Every well-informed man and woman should at least know something about this famous library. The free book tells about it—how Dr. Eliot has put into his Five-Foot Shelf “the essentials of a liberal education,” how he has so arranged it that even “fifteen minutes a day” are enough, how in pleasant moments of spare time, by using the reading courses Dr. Eliot has provided for you, you can get the knowledge of literature and life, the cul- ture, the broad viewpoint that every university strives to give. “For me,” wrote one man who had sent in the coupon, “your lit- tle free book meant a big step for- ward, and it showed me besides the way to a vast new world of pleasure.” Every reader of Lirt is invited to have a copy of this handsome and entertaining little book. It is free, will be sent by mail, and involves no obligation of any sort. Merely clip the coupon and mail it to-day. P. F. COLLIER & SON COMPANY 416 West Thirteenth Street. New York By mail, free, send me the little guidebook to the most famous 3 in the world, describing Dr. Eliot's Five-Foot Shelf of s. “513-HCA” comicbooks.com