Life, 1922-09-21 · page 36 of 36
Life — September 21, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **Colgate advertisement**, not a political cartoon. It promotes Colgate's "Refill" Shaving Stick with its "Handy Grip" metal holder. The page uses an analogy to explain the product's convenience: inserting a refill stick is "like putting a new bit in an auger"—a quick, simple mechanical action. The imagery shows hands demonstrating the refill mechanism, with men at left and right presumably using the product. The advertising copy emphasizes practical benefits: the soap works with any water temperature, requires no vigorous rubbing, and is economical. It also notes that Colgate makes competing products (powder, cream) but still promotes the stick form, positioning themselves as impartial authorities. This reflects early-20th-century marketing that used mechanical analogies and scientific language to sell grooming products to men—emphasizing efficiency and modern convenience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The metal Colgate’s for 10c. Like Putting a New Bit ofan ale ing Stick double you can gel from in an Auger wa can fet rom ONSIDER the ease with which a Colgate “Refill” Shaving Stick is put into the “Handy Grip.” It is like putting a new bit in an auger— simple and done in a few seconds. Lathering with Colgate’s means shaving with ease, whether you use hot water or cold, soft water or hard. There is no need of mussy rubbing in with the fingers. The fragrant lather leaves the face cool and refreshed. The stick is the most economical form of shaving soap. We can give you this assurance impartially, since we make shaving powder and cream, as well as shaving sticks. But if you prefer cream, you will acknowledge when you have shaved with Colgate’s Rapid-Shave Cream that you never knew before how good a shaving cream could be. It is one of our latest products, made on a new principle, and brought to perfection after years of scientific effort. COLGATE & CO. Dept. 23 199 Fulton St., NEW YORK PAGIT viosanniwn comicbooks.com