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Life, 1922-09-21 · page 13 of 36

Life — September 21, 1922 — page 13: what you’re looking at

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Life — September 21, 1922 — page 13: Life, 1922-09-21

What you’re looking at

This page announces winners of a Life magazine contest from June-August 1922, where readers submitted clever titles for a contest picture featuring a large letter "L." The winning answers play on the letter's shape and sound: **First Prize:** "He Is a Rogue Indeed Who Robs Life of Its Ends, and Fosters Doubt" — a moralistic title about character. **Second Prize:** A playful answer using the letter L in wordplay ("Twinkle in His Eye, Dimple in His Cheek, The Jokesmith Is Assembling LIFE"). **Third Prize:** "Jest Letters" — a pun on the letter L sounding like "jest" (jokes). The cartoon shows a figure in old-fashioned dress holding the giant letter, likely representing the visual puzzle readers were solving. The contest attracted 175-200,000 submissions, demonstrating the magazine's popularity and reader engagement with wordplay-based humor typical of 1920s satirical publications.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - Announcing the Winning Answers! IFE is happy to announce that the following answer, submitted by Epwarp A. Ryan, of 52 Franklin Street, North Adams, Mass., is awarded the First Prize of $500.00: He Is a Rogue Indeed Who Robs Life of Its Ends, and Fosters Doubt. The Second Prize of $200.00 is awarded to R. M. Mur- ray, of Stellarton, Nova Scotia, Canada, for the follow- ne” qwinkle in His Eye, Dimple in His Cheek, The Jokesmith Is Assembling LIFE, He Does it Every Week. the Third Prize of $100.00 is awarded to Harry T. Miicuett, of 3 Hamilton Terrace, New York City, for the following: Jest Letters the Contest Picture first appeared on the cover of Lire for June 22nd, 1922. Tuesday, August Ist. The contest closed at noon, From one hundred seventy-five to two hundred thousand titles were submitted. Lire extends its thanks to the many thousands of read- ers whose interest and enthusiasm made this contest so successful. Checks have been forwarded to the winners. How It All Came Out A was foretold and duly expected, “Taking the L Out of Lire” and “Get the L Out of Here” were both present in a large majority, completely submerging “When a Feller Needs a Friend,” which nevertheless re- tains its seniority title to all prospective titles to all Lire contests. Consequently, something a little less general deemed more fitting. Many answers came in verse form, among them being the following wistful wish: “Oh, what a different message Lire would spell lr to my inches I could add this ell,” and this ingenious and intricate suggestion; “He steals your L-I-F-E and smiles, because his law- yer’s brief \Vill prove with legal cunning, he took it by your L-I-E-F.” lew of the contestants stopped at puns. The letter L was worked and reworked into a perfect crazy-quilt of Possibilities. “Out in the Derby an Ell Ahead,” “L Bent for Selection,” “A Poker Tragedy: Standing Pat Raises L with Two Hands,” “Going Home, He Took the L.” “U. P. Liftem, gone mad, deletes the L because it sounds Profane, and the E because it’s in ‘decent,’” were among the best, and “Man-go Pick-eL” and “A Gent-L Bird on a Down-E Nest” were about the limit. After the judges had cleared up the L complex, there were still such titles as “A Letterary Man,” “Funetic Spelling,” “A Letter Righter,” “A Man of Extremes in Middle Life,” to consider, as well as many variations on Parrish—*A Parrish Visitor Doing Uplift Work,” “The Parrish Letter-Carrier Has a Lire Job” and others similar. In keeping with former Contests the majority of our friends agreed to the limits we, in all diffidence, placed. There were those, however, who regarded such condi- tions as no answers over twenty words, no more than ten titles to a page, and use only one side of the paper, as light and airy pleasantries. Some even sent in an- swers for another picture. Such answers we were re- gretfully obliged to lay aside, as well as the inevitable basketful that came too late. All in all, the best comment on the Contest, if not the best answer for the Contest picture, is contained in the following stanza, submitted by C. O. Dewstoe, R. D. 2, Willoughby, Ohio: “Hurry, old man, just three more trips, And you'll save the judges a million quips On Lire.” comicbooks.com