Life, 1922-09-14 · page 6 of 40
Life — September 14, 1922 — page 6: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for the Mimeograph**, a duplicating machine made by A.B. Dick Company. The ad is not satirical or political. The text celebrates imagination as essential to American business success, arguing that the mimeograph—by efficiently reproducing documents at scale—helps realize ambitious ideas. It claims the machine produces "five thousand an hour—at almost negligible cost" and can duplicate both typewritten and handwritten sheets. The oval image shows the mimeograph machine itself. The ornate border and placement in *Life* magazine suggests this was premium advertising space. The message targets business and educational institutions by positioning the technology as vital infrastructure for modern American enterprise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cos a Imagination is a priceless crystal in the vision of the man who achieves. The ability to see clearly new beauties and betterments in man’s best accomplishments has given us our wonder-world of today, and crowds the future with big promises. And that ability is the finest and most needed asset of Arnerican business right now. As the perfected Mimeograph is itself the realiza- tion of a clear-visioned ideal, so is it an important factor in the achievement of new and better undertakings for business and educational institutions throughout the world. It has helped to put sure foundations under thousands of wise dreams. Clearly printed duplicates of typewritten or handwritten sheets it delivers—five thousand an hour—at almost negligible cost. Drawings too, it reproduces on the same sheet. Be- cause it saves time and money—and offers efficient help in the realization of great purposes—it deserves your consideration today. Our booklet “W-9” sent on request. A. B. Dick Company, Chicago—and New York. ZL Kime RE RRR AEA ere CEES LES Te c< CRE ‘NRE MINESGRAPH comicbooks.com