Life — September 14, 1922 — page 40: what you’re looking at

What you’re looking at

This is a **cigarette advertisement** for Fatima brand Turkish tobacco, not political satire. The page features a formal portrait photograph of a well-dressed man in profile, smoking a cigarette, seated and positioned as if for a sophisticated portrait sitting. The headline "Let Fatima smokers tell you" introduces a testimonial-style advertisement. The small text beneath (partially legible) claims Fatima cigarettes are "Always slightly lower in price than other Turkish blend cigarettes but—just taste the difference," positioning the product as affordable yet quality. This represents early 20th-century cigarette marketing that associated smoking with refinement, masculinity, and respectability—a common advertising approach before health warnings existed.