Life, 1922-09-07 · page 6 of 44
Life — September 7, 1922 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a straightforward **advertisement** for Goodrich tires. The ad announces new, reduced tire prices effective July 20th, emphasizing value: "lowest cost mileage ever known." It promotes Silvertown Cords and Goodrich Fabric Tires with detailed pricing tables for various tire sizes. The language appeals to motorists by promising "the longest mileage, the most satisfactory service and the highest quality his money can buy." There is no political commentary, caricature, or satirical content—just commercial messaging typical of early 20th-century magazine advertising. The page represents how Life magazine, despite its satirical reputation, carried conventional paid advertisements to support publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Goodrich ANUOUNCES new tire prices —lowest cost mileage ever known Effective July 20th, Goodrich established a revised price list that is a base line of tire value. It gives the motorist the buying advantage of knowing that whatever size tire he selects is of the same quality —the Goodrich one-quality standard. It gives him the longest mileage, the most satisfactory service and the highest quality his money can buy. Results will prove that it is impossible to buy tire mileage at lower cost. . Silvertown Qords at such prices as these: FAIR LIST PRICE 30 x 3% CL. 31 x 3.85 “ 30 x 3% S.B. 32 x 3% “ 31x4 * 32x4 33x4 “ New Fair List prices are also effective on Goodrich Fabric Tires: FAIR LIST PRICE SIZB FAIR LIST PRICE 30x3 “55” $ 9.65 32 x 4 Sb 30x34 “ 10.65 33x4 “ 32 x 3% &8;) 16.30 34x4 “ No extra charge for excise tax. This tax is paid by Goodrich This revised price list affords the motorist a definite guide to tire prices as Goodrich Tires are the definite standcrd of tire quality. THE B. F. GOODRICH RUBBER COMPANY; Akron, Ohio comicbooks.com