Life — September 7, 1922 — page 6: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page**, but rather a straightforward **advertisement** for Goodrich tires. The ad announces new, reduced tire prices effective July 20th, emphasizing value: "lowest cost mileage ever known." It promotes Silvertown Cords and Goodrich Fabric Tires with detailed pricing tables for various tire sizes. The language appeals to motorists by promising "the longest mileage, the most satisfactory service and the highest quality his money can buy." There is no political commentary, caricature, or satirical content—just commercial messaging typical of early 20th-century magazine advertising. The page represents how Life magazine, despite its satirical reputation, carried conventional paid advertisements to support publication.