Life, 1922-08-17 · page 4 of 36
Life — August 17, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes the Mimeograph and Mimeoscope, early 20th-century document reproduction devices made by A. B. Dick Company. The illustration shows an athlete in action—likely a tennis or sports player—serving a ball, visually metaphorizing the machines' speed and efficiency ("championship service"). The text employs sports imagery and competitive language to market these devices to businesses and schools, claiming they enable rapid copying (5,000 copies hourly) while saving time and money. The phrase "the sun never sets on the domain of the Mimeograph" humorously references the British Empire's global reach, suggesting these machines are similarly ubiquitous. This is pure product marketing dressed in energetic, persuasive language typical of early 20th-century advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Exim SEE Championship service! The sun never sets on the domain of the Mimeograph. Our dealers, who sell its supplies, are everywhere—and everywhere it is a quick means of conserving both time and money. Five thousand exact copies an hour—forty thousand a day—of any letter, bulletin, map or sales message; and the Mimeoscope makes the exact duplication of any diagram or design a matter of easy seconds. Typewriting and drawings printed on the same sheet in one operation. It is play for these devices to do wonderful work for you at bolting speed, as unnumbered thousands of business and educational insti- * tutions now know. Your advantage! It is probable that you cannot afford to be without this speedy, private, money-sav- ing service in your business or school. Write now for book- let “W-8”, A. B. Dick Company, Chicago—and New York. comicbooks.com