Life — August 17, 1922 — page 4: what you’re looking at

What you’re looking at

# Mimeograph Advertisement This page is primarily a **commercial advertisement**, not political satire. It promotes the Mimeograph and Mimeoscope, early 20th-century document reproduction devices made by A. B. Dick Company. The illustration shows an athlete in action—likely a tennis or sports player—serving a ball, visually metaphorizing the machines' speed and efficiency ("championship service"). The text employs sports imagery and competitive language to market these devices to businesses and schools, claiming they enable rapid copying (5,000 copies hourly) while saving time and money. The phrase "the sun never sets on the domain of the Mimeograph" humorously references the British Empire's global reach, suggesting these machines are similarly ubiquitous. This is pure product marketing dressed in energetic, persuasive language typical of early 20th-century advertising.