Life, 1922-08-17 · page 2 of 36
Life — August 17, 1922 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Michelin Tire advertisement**, not political satire or comics content. The ad showcases Michelin's innovative "Red Inner Tubes" — rubber tubes shaped like rings that fit inside tire casings without stretching or wrinkling, unlike competitors' straight-tube designs. The visual demonstration shows a circular tube fitting perfectly into the circular tire casing. The famous **Michelin Man** mascot (the rotund figure made of tire rings, left side) appears as the company's brand icon. The ad emphasizes Michelin's technical superiority and is directed at early automobile owners concerned with tire reliability. This represents early 20th-century industrial advertising in *Life* magazine, before it shifted toward satirical content. The "satire" here is purely commercial — promoting one brand's engineering advantage over others.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live: Published Weekly by Life Publishing Ente Second ter June 8, 1883, at the Post Office at \diso vY. 3d, is rinted in 9 Office Dep Can Vol. 80. Copy State nd and the British IMICHISILIN Michelin Red Inner Tubes, being made ring-shaped like the inside of the casing itself, fit perfect- ly without stretch- ing or wrinkling. a All tubes other than Michelins are simply straight pieces of tub- ingand must beeither stretched or wrinkled when forced by infla- tion into the circular shape of the casing. | | | I ' } ; | | 5 | ] i sy, ( pri ( eet MICHELIN TIRE COMPANY, MILLTOWN, N. J. Other factories: Clermont-Ferrand, France; London, England; Turin, Italy Dealers in all parts of the world. comicbooks.com