Life, 1922-08-10 · page 34 of 36
Life — August 10, 1922 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and subscription promotion** rather than political satire. The main content includes: **Advertisements:** Shawknit hosiery for men, a 1923 Mediterranean luxury cruise on the White Star Liner "Homeric" (67 days, limited to 500 guests), and travel services through Thomas Cook & Son. **Magazine Promotion:** Life magazine advertises itself as a source of humor and cheerfulness, encouraging subscriptions with a special offer ($1 for ten weeks). **Single Cartoon:** "Art for Art's Sake" depicts a footpad (mugger/robber) sorrowfully scolding an accomplice named Bill for overlooking a victim's gold filling during a robbery. The joke plays on criminals having professional standards—the robber is frustrated at incompetent theft technique rather than moral concerns. The page reflects 1920s American consumer culture and Life's positioning as sophisticated humor for affluent readers who could afford luxury travel and quality hosiery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOSIERY or MEN Te dealer with whom you consult ; — ; about Shawknit Hosiery The Magnificent New White Star Liner is now, better than ever “H O M E R I Cc” before,equippedtosatisfy | | has been Specially Chartered by us for | The 1923 Grand Cruise de Luxe most exacting tastes and io he requirements, | MEDITERRANEAN SHAW STOCKING CO. 1 | Sailing January 20 —_ Returning March 28 sii Lowell, Mass. CRUISE LIMITED TO 500 GUESTS = Gteamer—Culsine—Service—the utmost yet offered. Fourteen thousand miles, embracing the wonderlands of history, the relics of ancient civilizations, and the splendors of our own modern times. A complete change; new countries; different people. No crowding aboard or ashore. Unusually spacious state- rooms, each fitted with beds; first-class dining room accommoda- tion sufficient to seat all at one time. Sixty-seven glorious days— with a long stay in Egypt and Palestine: optional visit to Paris and London on the homeward trip. Stop-over privileges, with return by other famous White Star Liners, MAJESTIC, OLYMPIC, etc. . Full Information on Request THOS. COOK @ SON 245 Broadway NEW YORK 561 Fifth Avenue BOSTON CHICAGO LOS ANGELES TORONTO PHILADELPHIA SANFRANCISCO MONTREAL VANCOUVER “Keep Smiling’’ Is Popular Advice. Readers of “ye do keep smiling, for the joy of living, the brave heart, the gay smile that lightens the load, all come easy to them, as LIFE carries a sure laugh on every page. To be more cheerful, just try it yourself for a year, or, Obey That Impulse, and for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to Open only to new subscribers; no subscriptions renewed at this rate. Art for Art’s Sake LIFE, 598 Madison Avenue, New York Footpad (sorrowfully): Bill, I don’t know what- One Year $5 Canadian $5.80 Foreign $6.60 ever I’m gonna do wit you; you don’t seem ’ take a proper interest in your work. Here you've went an’ overlooked that lovely gold fillin’! ‘Tut CAREY PRINTING CO. Inc. 4 New York comicbooks.com