Life, 1922-08-10 · page 2 of 36
Life — August 10, 1922 — page 2: what you’re looking at
What you’re looking at
This is a house advertisement promoting an upcoming special "Burlesque Number" issue of Life magazine, set to appear September 7th. The chubby cherub illustration represents the playful, irreverent tone. The ad uses mock-secretive language ("Sh-h-h-h-h!") to build anticipation for this mystery issue, referencing a successful burlesque-themed number from the previous year that "sold out all over the country." The coupon invites readers to subscribe to ten issues including this special edition. The tone is deliberately coy and humorous—Life presents itself as slightly scandalous yet respectable, teasing readers with promises of something racy while maintaining satirical propriety. This reflects Life's role as sophisticated humor magazine for educated audiences in the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lirk Hished Weekly by Life Publishing Entered as Second Class Matter June 8, 1883 at the Post OMiee at New York, Company at 598° Ma Nee N.Y. under the act of March 3d, Le Rox MILLER, "Treasurer Cartes Dana Grnson, President |. 1879. Printed i Gronce B. RICHARDSON, Vice-President s Matter at the Post Onice Department vB Auge 10,123, ¥ United States, England and the Brit B. F. Provanpie, Western Manager ERR SURE SE RY Sy Ey EY BY RE BE RE EE ES Oy Sy EERE EES RERERERE ‘MEMBER our Burlesque Number, last year? Of course you do. Well, we have decided that it is about time to broadcast another. At present it’s more or less of a secret, but we don’t mind telling you that it will be... perhaps after all we had better not say anything just now... you know how these things are... It is unreasonable to ask you to visualize the issue in advance— or even to visualize the mobs that will flock to the news- stands on September 7th (last year the Burlesque Number sold out all over the country Dear LIFE; Put me down for ten issues from date, which will include the mysterious Burlesque Number. (For Canada, add 20¢ to the Special Offer; Foreign, 40¢.) 242 The Name is. Living at. One Year, $5. (Canadian, $5 80; Foreign, $6.60) (‘An event is expected in LIFES family!) }} \ tad eM n within three days after its first appearance). But we do sug- gest that you do one of the following things immediately: (x) Have a copy reserved jr you. (y) Have it mailed to you. (2) Buy it at reduced rates. Any or all of these ends may be achieved by obeying that impulsive coupon, way down yonder in the corner, and leav- ing it, with a dollar, where we will find it. (And remember, it will bring you nine other issues, too.) ¥ ZELEZY 7 A vith ‘he 0 rat tl comicbooks.com