Life — August 3, 1922 — page 2: what you’re looking at

What you’re looking at

This is a **Locomobile automobile advertisement**, not a political cartoon. The page promotes the Locomobile Company of Bridgeport, Connecticut, emphasizing their manufacturing philosophy of "Limited Production and Unlimited Painstaking." The decorative borders feature classical urns and scrollwork, with text praising Locomobile's achievements: "First American Car to Win the Vanderbilt Cup," "First Car to Climb Pike's Peak," and claims about chassis superiority and design principles. The central text argues that quality over quantity ensures the Locomobile's future dominance in motor cars, positioning it as a luxury product requiring leadership and excellence. The 1912 motto—"Never More than Four Cars a Day"—emphasizes exclusivity and craftsmanship over mass production. This is purely commercial messaging, not satire.