Life, 1922-08-03 · page 2 of 36
Life — August 3, 1922 — page 2: what you’re looking at
What you’re looking at
This is a **Locomobile automobile advertisement**, not a political cartoon. The page promotes the Locomobile Company of Bridgeport, Connecticut, emphasizing their manufacturing philosophy of "Limited Production and Unlimited Painstaking." The decorative borders feature classical urns and scrollwork, with text praising Locomobile's achievements: "First American Car to Win the Vanderbilt Cup," "First Car to Climb Pike's Peak," and claims about chassis superiority and design principles. The central text argues that quality over quantity ensures the Locomobile's future dominance in motor cars, positioning it as a luxury product requiring leadership and excellence. The 1912 motto—"Never More than Four Cars a Day"—emphasizes exclusivity and craftsmanship over mass production. This is purely commercial messaging, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire: Published Weekly by Life Publishing Entered as Second Class Matter June 8, 1883, at the Post Office at N Company at 598 Madison Avenue, New York, N.Y. N. Y., under the act of March 3d, 1879. ‘Printed in New York Annual Subscription, Five Dollars. Entered as Second Class Matter at the Post Oftice Department, 5 v . No, 2074." Aug. 3, 1922, Copyright, 1922, LIFE, in the United States, England and the British Possessions QQ lo ;R Edy INN Y ITS FUTURE Tue impressive past of the Locomobile is an earnestof its even greater future. That unique Policy OX WS ND —Limited Production and Unlimited Painstaking—will WLLL be adhered to with an added enthusiasm, for time TTL TILL LLL LLL LLL}, FIRST AMERICAN CAR )) has proven its correctness. Standards will be raised, rhe eae at NOW STANDARD £ Rs TO CLIMBPIKE'S PEAK 3 NI not lowered. High quality will be increased, not com- promised. Details will be perfected, not slurred. The Chassis is today the last word, up to the minute, ahead of all others, and will always be kept there. With Motor Cars, as with everything else, there will always be a demand for super-excellence; a need of a leader; one at the top. The Locomobile has come to be an institution expressive of the best, and AWE A CHAMPION OF THE FINEST MATERIALS AND THE BEST METHODS ALWAYS AN OPPONENT OF SHORT CUTS AND EXPEDIENTS IN MAN it will move onward and upward because of its past, because of its ideals, because of the men who made it, who have grown with it, and who have dedicated themselves to its perfection. THE MOTTO IN 1912 AND NOW “Never More than Four Cars a Day” MUMS ZN ALWAYS BUILT FOR THE SAFETY, COMFORT AND PRIDE OF OWNERS ALWAYS A BRANCH SYSTEM FOR THE CONVENIENCE OF WML LLL LLL ET a. RSS HHH HHI HII 011M W MM TREES = SS SSS WL QM LULL lax ETL. LZ. N fs AW MMMM vAN TTT //// IW comicbooks.com