Life, 1922-07-20 · page 36 of 36
Life — July 20, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **beauty product advertisement**, not political satire or a cartoon. It promotes Woodbury's Facial Soap by presenting four portrait photographs of women with different skin types—pale/sallow, oily, sensitive, and normal—to argue that different skin conditions require different treatments. The advertisement's strategy was modern for 1922: it segmented consumers by skin type and positioned Woodbury's as offering specialized solutions for each. The booklet "A Skin You Love to Touch" (wrapped around the soap) directed users to appropriate pages based on their skin condition. The offer—a miniature set of products for 25 cents—was a common marketing tactic to convert prospects into customers. The address lists both U.S. and Canadian distributors (Andrew Jergens Co.), indicating broader commercial reach. This represents early 20th-century consumer beauty marketing targeting women's insecurities about skin appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your skin can be improved by one of these famous treatments Skins differ widely — are you using the right treatment for your special type of skin? O matter what the con- dition of your skin —you can improve it by using the right Woodbury treatment for its needs. Skins differ widely—and the treatment that 1s right ferent type of skin in the booklet, “Ad Skin You Love to Touch,” which is wrapped around every cake of Woodbury’s Facial Soap. Get a cake of Wood- JUL) for one type of skin may fail to benefit another. If your skin is pale and sal- low it needs a different treatment from a skin that is supersensitive. OU will find the right treatment for each dif- bury’s today—begin your treatment tonight. The same qualities that give Woodbury’s its beneficial effect on the skin make it ideal for general use. A 25-cent cake lasts a month or six weeks. IF your skin is sensitive and easily irritated, give it the spe- cial care described on page 6 of the booklet of special treatments wrapped around each cake of Send today for a complete miniature Woodbury’s Facial Soap. set of the Woodbury skin preparations OR 25 cents we will send you a com- plete miniature set of the Woodbury skin preparations, containin; A trial size cake of Woodbury’s Facial Soap A sample tube of the new Woodbury’s Facial Cream A sample tube of Woodbury’s Cold Cream ‘A sample box of Woodbury’s Facial Powder The treatment booklet, “A Skin You Love to Touch” Send for this set today. Address The Andrew Jergens Co., 1007 Spring Grove Ave., Cincinnati, O If you live in Canada address The Andrew Jergens Co., Limited, 1007 Sherbrooke Perth, Ontario, Eng Quelch & Co., 4 Ludgate Square, Lon- don, E. C. 4, IF your skin is inclined to be too ‘oily, use the special Wood- bury treatment given on page 5 of the booklet, “A Skin You Love to Touch.” IF your skin is of the pale, sallow type it needs the treat- ment given on page 6 of the booklet wrapped around each cake of Woodbury’s Facial Soap. WOODBURY'S FACIAL SOAP Copyright, 1922, by The Andrew Jecteaf Co, SAGIT VIOSAINNIW 40 \ comicbooks.com