Life, 1922-07-13 · page 2 of 36
Life — July 13, 1922 — page 2: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Michelin tire cords—the internal reinforcing material in tires. The ad features the famous **Michelin Man** (Bibendum), the brand's mascot character made of tire rings, depicted here in a humorous scene with three smaller Michelin Men appearing to struggle with or install a large tire. The text's logic is straightforward marketing: since consumers already trusted Michelin's "Ring Shaped Tubes," why not trust their cord products? The implication is that Michelin's quality extends across all tire components. The playful illustration with the undersized figures and oversized tire creates visual humor to catch readers' attention—a common advertising technique in 1920s publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Weekly by Life Publishing s Matter June 8, 1883 at the Post OMice at New York, Cwantes Dana Grnson, President jadi ve New York, N. Y. of March 3d, 1879. Printed in New York, U.S.. Grong B. Richardson. Vice-President seri econd Class Matter at the Post Omlee Department, Canada. 2 FE, in the United States, England and ae 2 Roy MILLER, ‘Treasurer J the British Possessions B. F. PuovaNpre, Western Manager MICHELIN ||. CORDS ||: YOU use Michelin Ring Shaped Tubes and know i they are best. Why not use Michelin Cords? g They are just as good. comicbooks.com