Life — July 6, 1922 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a **luxury automobile advertisement** for the Locomobile Company of Bridgeport, Connecticut. The ornate decorative borders frame marketing copy emphasizing the Locomobile's superior craftsmanship and exclusivity. Key claims include: - "Limited Production and Unlimited Paintmaking" (quality over quantity) - The motto "Never More than Four Cars a Day" (exclusivity/luxury positioning) - References to prestigious ownership: "Official Car of General Pershing and His Staff," "First American Car to Adopt the Vanderbilt Cup" standard The page contains no political satire or social commentary. It's a straightforward high-end product advertisement aimed at wealthy readers, leveraging prestige, racing heritage, and military endorsement to justify premium pricing during the early automobile era.