Life, 1922-07-06 · page 3 of 36
Life — July 6, 1922 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **luxury automobile advertisement** for the Locomobile Company of Bridgeport, Connecticut. The ornate decorative borders frame marketing copy emphasizing the Locomobile's superior craftsmanship and exclusivity. Key claims include: - "Limited Production and Unlimited Paintmaking" (quality over quantity) - The motto "Never More than Four Cars a Day" (exclusivity/luxury positioning) - References to prestigious ownership: "Official Car of General Pershing and His Staff," "First American Car to Adopt the Vanderbilt Cup" standard The page contains no political satire or social commentary. It's a straightforward high-end product advertisement aimed at wealthy readers, leveraging prestige, racing heritage, and military endorsement to justify premium pricing during the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wf [ GAL ddd} . REL YN [KD VANDERBILT CUP_ / S ZA yy UMMM hd TO WIN THE ITS FUTURE Tx impressive past of the Locomobile is an earnest of its even greater future. That unique Policy —Limited Production and Unlimited Painstaking—will be adhered to with an added enthusiasm, for time has proven its correctness. Standards will be raised, not lowered. High quality will be increased, not com- promised, Details will be perfected, not slurred. The TTT Chassis is today the last word, up to the minute, ahead of all others, and will always be kept there. With Motor Cars, as with everything else, there will always be a demand for super-excellence; a need of a leader; one at the top. The Locomobile has v 3 come to be an institution expressive of the best, and iene CHAMPION OF THE FINEST MATERIALS AND THE BEST METHODS ALWAYS AN OPPONENT OF SHORT CUTS AND EXPEDIENTS IN MAN it will move onward and upward because of its past, because of its ideals, because of the men who made it, who have grown with it, and who have dedicated themselves to its perfection. THE MOTTO IN 1912 AND NOW “Never More than Four Cars a Day” MMA Wooo DDI) IWINAATIAIAi_i_O_iQi DD OO VIL LLL LLL e) Gp | THE LOCOMOBILE COMPANY } N ee ( CMM OEE YANN D5s6hn Wu Lyf “L, SSSA AAAS fi fi AUN CMs. SWS comicbooks.com