Life, 1922-06-29 · page 32 of 35
Life — June 29, 1922 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising** for automotive and consumer products, with brief satirical vignettes scattered throughout. The main advertisement promotes **Hoo-Dye Hydraulic Shock Absorbers**, luxury car components that claim to eliminate "motor nerves"—the fatigue and nervous disorders caused by rough roads. The copy appeals to wealthy Americans by emphasizing that these suspensions are "standard equipment" on fine foreign cars and prestigious American models (Packards, Cadillacs, etc.). The small cartoons are typical *Life* humor: - "Sure Relief for Indigestion" satirizes advertising excess through Bellans antacids - "Our Foolish Contemporaries" mocks domestic scenes (a professor annoyed by children wanting to say goodnight; burglars discussing crime casually) - A brief anecdote about Henry Schwartz, a watchmaker unimpressed by the Grand Canyon but moved by a mainspring The page reflects 1920s consumer culture and class anxiety—wealthy motorists worried about health effects of automobiles while aspiring to Continental sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As France leads in Fashion so she leads in comfort and luxury. Those familiar with the fine foreign cars are aston- ished at their graceful movement and their drawing room steadiness on the long trips which Europeans take as a mat- ter of course. Motor fatigue, which physicians call “motor nerves”, has been largely eliminated from motoring abroad by the Hoo- Dye method of hydraulic control of the car springs which holds the car body by a liquid cushion on an even line of travel no matter how rough the road, and which completely eliminates shocks and vibrations now known to be the cause of so many nervous disorders. If motoring wearies you or makes tired nerves, send for our book “How Motoring Shocks Affect the Nervous System” by R. Kendrick Smith, M.D.D.O., one of America’s foremost physicians and osteo- paths. For your own health’s sake you should have a copy —send for it today and learn the health way of motoring. Ride easy with Hoo-Dye Hydraulic Shock Absorbers. Tue Hovpamte Company, 1418 West Ave., Buffalo, N. Y. Manufactured by the Houde Engineering Corp. Canadian Dist.: Canadian Fairbanks Morse Co., Ltd., Montreal ou conscious of your Hoo-Dye compels your car to move with velvet ease over any kind of a road, turning fatigue to relaxation no matter how Jong and arduous the trip. : Hoo-Dye is _ regular equipment on the ma- jority of the _ finest foreign cars, and in this country it is standard equipment on Cunning- hams, while many thou- sands have been applied to Packards, Pierce-Ar- rows, Cadillacs, Stude- bakers, Hudsons, Mer- cers, Buicks and other of America’s best cars. Call Tel-U-Where for Our Nearest Distributor Enjoy Radio Pleasures without inconvenience The Famous HORNE Receiving Sets Do not require an aerial. Connect with your light socket. No current used Ask your local dealer Horne Manufacturing Co. 30 Church St., New York City | To Arizona and Return Henry Schwartz was an expert watch- ‘repairer, You could see him in the window of the Sixth Avenue shop any day; Any day and every day. He'd been hard at it since 1899, This spring his daughter, who lives in Arizona, induced him to visit her for a week. Among the week’s excursions was a trip to the Grand Canyon. Schwartz thought it was all right but nothing to rave about— When you saw one piece of scenery you saw them all. The day he got back to the shop a man brought in a watch to be repaired “Say,” said Henry, “that is the most beautiful mainspring I ever saw in my life.” —F, P. A., in New York World. Home Thoughts Wire (away from home): Horrors! I forgot to turn off the electric iron! Huspanp: It’s all right. Nothing will burn long—I forgot to turn off the water in the bathtub. —Kasper (Stockholm). HOO-DYE SHOCK ABSORBERS (HOUDAILLE ) HYDRAULIC | “Here comes our friend Ad with his rich benefactor. Let’s ignore him—he needs the old gentleman’s confidence.” —Meggendorter Blatter (Munich). Sure Relief FOR INDIGESTION Hot water = : Sure Relief DELL-ANS 25¢ aNd 75¢ PACKAGES EVERYWHERE OUR FOOLISH, MPORARI CONT! Parting Adjourned The professor had retired to his library after dinner. Presently the two youngest children came rushing into the room, THE PROFESSOR: don’t disturb me. Tue CHILDREN: say_ good night. “Well, suppose you wait till to-mor- row morning for that.” —Karikaturen (Christiania). Now, children, What is it you want? We just wanted to The Gentlemen Burglars First Crook: Cheerio, old thing. Had a nice crime last night? Seconp Crook: Rather! Never in trouble all the round. That new jimmy of mine is absolutely the best club in my bag. —Passing Show (London). Father’s Day They tell of a proud young dad who fared forth all rigged for a reception because he understood the community was observing “Papa Day.” —Richmond Times-Dispatch. Into Your ALLEN’S FOOT-EAS The Antiseptic, Healing Powder for the Feet Takes the friction from the shoe, re- lieves the pain of corns, bunions, callouses and sore spots, freshens the feet and gives new vigor. Makes Tight or New Shoes Feel Easy At night, when your feet are tired, sore and swollen from_walking or dancing, sprinkle Allen's Foot=Ease in the foot-bath and enjoy the bliss of feet without an ache. Over One Mil- lion five hundred thousand pounds of Powder for the Feet were used by our Army and Navy dur- ing the war. — eS In a Pinch, use ALLEN’S FOOT-EASE comicbooks.com