Life, 1922-06-29 · page 2 of 35
Life — June 29, 1922 — page 2: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for LIFE magazine's special American-Franco Number (July 6, 1922). The two decorative cherub figures flanking the title are generic ornamental designs, not specific caricatures. The ad emphasizes LIFE's appeal: French humor, drawings, clever verse, and cover design by "le maitre Penfield" (likely Clifford Penfield, a prominent illustrator). It uses playful Franco-American references and affected French phrasing ("mes dames et messieurs") to market the special edition to American readers. The subscription coupon offers one dollar for weeks of LIFE. A postscript notes French supply shortages, promoting upcoming special numbers: Midsummer (August 3) and American-Japanese (August 10). This reflects 1922 American fascination with French culture and Franco-American relations in the post-WWI period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hed Weekly by Life Publishing Class Ma at the Post Office at New York, CHARLES DANA G1BS0N, President $ Madison Avenue, New York, N.Y. a 3d. 1 Z U.S.A. RICHARDSON, Vice-Presig on, Five Dol cl ep: A MILLER, ‘Treasurer am June 29, 192: Co} LIFE. States, Engl Y Posse: 15 NpIE, Western Manager C'est la“Vie"! est la 1e . This is certainly the LIFE — we refer to the American- Franco / Ft 4 VAY SB Number, to be issued to a marvelling monde next semaine (July 6th) EAUCOUP humour intéressant, beaucoup drawings so full of what you Americans call the pep, the what- shall-we-say —ah yes, the verve francaise isn’t-it-so, the little verses so cunningly fashioned, the bon mots and motifs, the cover design by le maitre Penfield —ah, mes- dames et messieurs, was there ever such a journal then as this one here, eh? But yes, one publishes it each week, and oh heaven, it is that one subscribes if one wishes a trial for ten of the weeks at the insignificant pourboire of one homme de fer.* Behold the coupon! What more would you? M. LEDITEUR : Have the goodness to send me the LIFE for 10 weeks if you please. I have the honor to enclose one dollar. (Canadian, Foreign, $1.40) P. S.— Our supply of French has run out, so we take this means of informing you that other Special Numbers to come include the Midsummer (August 3) and the American- —— - Japanese (August 10). NOW ——— is the time to subscribe.—Adv. Lire, 598 Madison Avenue, New York One Year, $5.00; (Canadian, $5.80; Foreign, $6.60) *Iron man comicbooks.com Reyna Rea en oe ee