Life — June 29, 1922 — page 2: what you’re looking at

What you’re looking at

# Advertisement for LIFE Magazine's American-Franco Issue This is primarily a **subscription advertisement** for LIFE magazine's special American-Franco Number (July 6, 1922). The two decorative cherub figures flanking the title are generic ornamental designs, not specific caricatures. The ad emphasizes LIFE's appeal: French humor, drawings, clever verse, and cover design by "le maitre Penfield" (likely Clifford Penfield, a prominent illustrator). It uses playful Franco-American references and affected French phrasing ("mes dames et messieurs") to market the special edition to American readers. The subscription coupon offers one dollar for weeks of LIFE. A postscript notes French supply shortages, promoting upcoming special numbers: Midsummer (August 3) and American-Japanese (August 10). This reflects 1922 American fascination with French culture and Franco-American relations in the post-WWI period.