Life, 1922-06-15 · page 4 of 36
Life — June 15, 1922 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It promotes the American Radiator Company's Ideal TYPE A Heat Machines to churches and institutions. The advertisement uses Trinity Church in Waterbury, Connecticut as a case study. The pitch emphasizes fuel cost savings: the church previously burned 80 tons of coal annually, but after installing Ideal TYPE A heat machines, consumption dropped to 65 tons in a hard winter and 55 tons in a mild winter—totaling 40 tons saved over two years. The headline "How much less in the end!" appeals to institutional budgets. The company positions itself as offering long-term investment value rather than cheap initial cost. This is straightforward commercial messaging rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
From a drawing by Wesley Bonestell @ ARCO 1922 Architects: Henry M. Congdon & Son, New York, TRINITY CHURCH, Waterbury, Connecticut, where two IpgaL TYPE A HEAT MACHINES are paying for themselves in the fuel they save. How much less in the end! HE old-fashioned heating plant in this church burned 80 tons of coal in the winter of 1918-19. The church committee hesitated whether to substitute IpgEar TYPE A Heat Macuings, or a cheaper boiler. They decided to pay a little more for the IbEAL TYPE A. The following winter, a hard winter, 65 tons were burned. Last winter, a mild winter, 55 tons were burned. A saving of 40 tons in two years! ‘There are two kinds of heating equip ment—the kind that is merely a purchase; and the kind that is a long-time investment. The American Radiator Company is in the business of selling heating investments. Sometimes they cost a trifle more in the beginning—but how much less in the end! If you plan to build or remodel this year, the first piece of literature to send for is our booklet on the IpgaL TYPE A Heat Macuine. Mail your request to either address below. For every heating problem we have a heating product. AMERICAN RADIATOR COMPANY Ipeat Boilers and American Radiators for every heating need 104 West 42nd Street NEW YORK Dept. 33 816 So. Michigan Avenue CHICAGO comicbooks.com