Life, 1922-06-15 · page 32 of 36
Life — June 15, 1922 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising** for W.L. Douglas Shoes, a mail-order footwear company emphasizing factory-direct sales and low profit margins. The dominant visual shows the company's trademark—a man's portrait—and illustrations of factory workers, reinforcing claims of quality and cost control. The page includes two brief **humorous stories**: 1. **"The Chance"**: A comedic sketch about a man who collapses after consuming mystery substances (suggested by empty bottles). When a doctor asks what he took, the patient replies he consumed "a nine finesse" and it "worked"—apparently a reference to a card game term, suggesting the man was intoxicated but somehow lucky. 2. **"The Newspaper Visitor"**: A brief joke about a visitor to a newspaper composing room asking a worker to sing something he's composed—playing on the double meaning of "composition" (typesetting versus musical creation). Both are light, pun-based humor typical of Life's satirical style. The page also advertises an upcoming picture-title contest with $800 in prizes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WLDOUG FOR MEN AND WOMEN SAVE MONEY BY WEARING W.LDOUGLAS SHOES ‘SOLD DIRECT FROM FACTORY ‘THE STAMPED PRICE IS YOUR PROTECTION AGAINST UNREASONABLE PROFITS > (LIBRE $700 & $800 SHOES Asowanronus mt $500 Sc $G.00 ‘W.LDOUGLAS PRODUCT IS GUARANTEED BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoesare sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality atthe low- est possible cost. The intrinsic value of a Trade Mark lies In giving to the con- sumer the equiva- lent of the price paid for the goods. Catalog Free. No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not take a substitute and pay $ extra profits, Order direct from w,//esident, of a, the factory and save money. 147 Spark 8t., Brockton, Mass. The Chance H's head fell forward. his arms dropped and his body slid of the chair to the floor. Horrified his three companions jumped up from their chairs, and while two of them carried the unconscious man to a divan the third hurriedly tele. phoned for a doctor. 1: seemed endless years before the doctor ar. rived, and the three men paced and smoked nervously and watched the prostrate figure in vain fi of life. A step was heard iy: the hall and the doctor, a tall, serious man, entered with a bag. His trained pro. fessional eye took in the empty bot. tles and glasses on the table | ut with. out a word he set to the work: before him. Half an hour he worked on the patient while the other 1 cn, per- ceptibly nervous, felt their lvads and pulses alternately. Finally the patient opened his eyes and looked 1) at the anxious gathering bending oer him. The physician spoke. “Young man, | am a doctor. Will you please tell me what you took?” The young man looked up, smiled and said, “! took a nine finesse, Doc, and it worked!” D. H. B. a. sign The Newspaper Visitor “Anp so you work in the compos- ing room! Isn't that fin “T've been here ten year: “Won't you sing something you've composed ?” Subscription. Order: ~~ Enclosed find $2.50 Life’s Latest Picture Title Contest Begins Next Week $800.00 in Prizes See June 22nd Number . At All News Stands (Canadian $2.90, For- eign $3.30). Send LIFE ~ for Six Months to 15 Cents LIFE, 598 Madison Avenue, New York ~ se One Year $5 Canadian $5.80 Foreign $6.60, Coming Special Numbers American-Franco Mid-Summer American-Japanese SIX months’ subscription will cover the term of the contest, and you will have all the pictures and fun of LIFE for that period, and be sure of seeing the prise winning answers as well. (The Wa High about tramp Mis tastic deser' absur Not mount ina ¢ —mo ing | ¢ audie She John mast in th went mate! Thi who comicbooks.com