Life, 1922-06-15 · page 2 of 36
Life — June 15, 1922 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **life insurance advertisement**, not satire or political commentary. It's from *Life* magazine (June 15, 1922) and promotes The Prudential Insurance Company of America. The circular image shows the Rock of Gibraltar with text "THE PRUDENTIAL HAS THE STRENGTH OF GIBRALTAR"—a metaphorical claim about the company's stability and reliability. The advertisement presents three insurance policy outcomes: death (lump sum payment), disability (monthly payments), or old age (lump sum at age 60). The tagline "One of Three Things Will Happen" emphasizes life's inevitable outcomes and positions insurance as financial protection. The closing slogan, "If every Wife knew what every Widow knows, every Husband would be insured," appeals to domestic security concerns typical of early 20th-century insurance marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ed Weekly by Life Publi ne, Madison Avenue, New York, N.Y. he Post Office at ted in New York, Office Departmen england and the B ONE OF THREE THINGS WILL HAPPEN This policy acts when your earnings cease $10,000 in a lump sum (or more in instal- ments) if you die be- fore age 60. $20,000 if death is caused by accident. Larger or smaller amounts at same rate of premium DISABILITY $100 a month ($1200 a year) as long as you live during total and_per- manent disability occurring be- fore age 60. These payments do not reduce the amount payable at death or at age 60. No premiums charged during such disability but dividends paid as usual. LET YOUR PRUDENTIAL MAN SHOW YOU THE POLICY FOR YOUR NEEDS $10,000 in a lump sum (or more in instalments) if you live, at age 60. If you have been drawing dis- ability benefits this $10,000 is paid at age 60 and the dis- ability payments continue until death (provided you remain totally and permanently dis- abled). Similar policies issued maturing at younger or older age THE PRUDENTIAL INSURANCE COMPANY OF AMERICA FORREST F. DRYDEN, President Incorporated under the laws cf the State of New Jersey HOME OFFICE, NEWARK, N. J. Founded by John F. Dryden, Pioneer of Industrial Insurance in America If every Wife knew what every Widow knows, every Husband would be insured. comicbooks.com