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Life, 1922-06-08 · page 32 of 34

Life — June 8, 1922 — page 32: what you’re looking at

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Life — June 8, 1922 — page 32: Life, 1922-06-08

What you’re looking at

This page is primarily **advertising**, dominated by a W.L. Douglas shoe company ad promoting direct-from-factory sales at $7.00-$8.00 prices. The ad's satire targets middlemen profits—Douglas stamps retail prices on soles to prove consumers pay "only one profit" rather than markups through retailers. This reflects early 20th-century consumer awareness about manufacturing versus retail economics. The small cartoon "Taking a Chance" is a mild joke about guide selection at a mountain inn: a tourist requests "the one upstairs" (cleaning his rifle) over the "savage-looking" guide with a bowie knife, subverting expectations about which appears more dangerous. The page also includes book reviews and a Bayer Aspirin ad. Overall, this represents a typical Life magazine layout mixing satirical advertising copy with humor and editorial content—reflecting the magazine's role as both satirist and ad vehicle for modern consumer products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

W.LDOUGLAS YOU CAN ALWAYS SAVE MONEY BY WEARING LIFE FRMNMDUMEN $700 & $8.00 SHOES $500 W.L.DOUGLAS SHOES SOLD DIRECT FROM FACTORY ALSO MANY STYLES AT ‘W.L.DOUGLAS PRODUCT IS GUARANTEED BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoesare put into all of our 108 stores at factory cost. We do not make one cent of profit until The Latest Books (Continued from page 22) of! Ideas would come to him just by the bushel-basketful, nor was he afraid spout ’em out, not Peter, and they ap right there in cold print, without quotatiog, marks or anything. At the very beginning you think tha maybe Peter is going to be another Enoch Soames—you hope he’s going to be another Enoch Soames—but then he goes and gets drunk on George Moore and all jazzed yp on Grand Opera, and, well, Peter is no another Enoch Soames. HIRTEEN YEARS AT THE RU SIAN COURT, by Pierre Gallia (Doran). The main figure in this bod is not the Czar, but the Czarevitc! h. him and his dreadful incur: the story is centered, an arr: be expected from the author, the Czar f. vitch’s former tutor. The appalling po sibility of an accident to “The Heir, ever-threateningly over the fa the Czar; the more than likely possi that the hope and pride of all Joh fort tire silly T Kee ano pre suc Glo in @ cou cou Ing ron set, ) mig T mat cha the shoesare sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. might, at any time, through bruise, bleed internally to death. the horror of this that put the Czarina inf) An Rasputin’s hands, thereby involving hy entire family and herself in their final ruin) i As might be expected, the author has « sidered everything—the war, the revol tion, the abdication, and the captivity— ly from its effect upon the Royal Famil.f) | But what ever one’s political feelings, is difficult not to sympathize with th hig! credulous and pleasant-spoken people wwf) Wa Do not take a substitute and pay went heroically to a savage and a senselesf) mil extra profits. Order direct from [ident 9 0, | death. . the factory and save money. 147 Spark St, Brockton, Mass. ‘ WL world. It stands for THE STAMPED PRICE thehighest standard 1S YOUR PROTECTION i AGAINST UNREASONABLE PROFITS No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. of a Trade Mark lies in giving to the con- sumer the equiva- lent of the price paid for the goods. Taking a Chance “So you want a guide, eh?” The owner of “Mountain View Inn” pointed to a villainous fellow who was leaning against the door. “That there is a dog- gone good guide. I've got three of ’em, and that man out there chopping wood is another one.” “Do you mean the savage-looking fellow with the red hair and bowie knife?” “Yep, that’s him—the other guide is cleaning his rifle, upstairs.” “Well, I want the one that’s up- stairs,” sighed the traveler. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don’t. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. Tho R. L. Watkins Co., Cleveland, Ohio. SAY “BAYER” when you buy Aspirin. Unless you see the name “Bayer” on tablets, you are not getting genuine Aspirin prescribed by physicians over 22 years and proved safe by millions for Headache Toothache Neuralgia Neuritis Earache Lumbago Pain, Pain Accept only “Bayer’’ package which contains proper directions. Handy “Bayer” boxes of 12 tablets—Also bottles of 24 and 100—Druggists. Aspirin is the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicacld Colds Rheumatism comicbooks.com