Life, 1922-06-08 · page 29 of 34
Life — June 8, 1922 — page 29: what you’re looking at
What you’re looking at
This page is **entirely an advertisement** for Crane's Writing Papers, not satire or political commentary. There are no cartoons or caricatures to interpret. The ad promotes stationery products through text and product images (boxes and desk accessories). The oval illustration depicts figures in what appears to be a historical or classical scene, likely used decoratively to evoke tradition and refinement rather than to make a specific point. The messaging emphasizes quality and social propriety—key selling points for expensive stationery in this era. References to "distinction," "style," and "Caroline DeLancey's Desk Book" (which taught proper etiquette for formal correspondence) reflect early-20th-century concerns about demonstrating social status through correct stationery choices and usage. This is a straightforward luxury goods advertisement targeting educated, middle-to-upper-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DISTINCTION DEMANDS BOTH QUALITY AND STYLE The netw five quire box in which Crane’s Writing Papers are packed has sheets and envelopes propor- tioned to avoid waste. A con- venience in buying and a saving, particularly when the stationery is engraved. STYLE in stationery is a matter of de- signing, but distinction goes back of = the designing to the paper itself. gp ag te crn eles smart and correct. Back of the unquestioned style of Crane’s Writing Papers is the quality of the paper, a quality assured by the Crane Mills where paper making has been a fine art for one hundred and twenty years. EATON, CRANE & PIKE COMPANY NEWYORK - __ PITTSFIELD, MASS. Caroline DeLancey’s Desk Book 9 will set you right on any little z points you may have forgotten re- Ta J e garding invitation forms, visiting cards, etc. A copy, with usable samples of Crane’s Linen Lawn, Writing Pap e TS will be mailed to you for 60 cents. comicbooks.com