Life, 1922-05-25 · page 28 of 34
Life — May 25, 1922 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising-driven**, dominated by a large W.L. Douglas shoe company advertisement claiming direct-factory pricing and quality guarantees. The editorial content consists of brief satirical humor pieces: **"Familiar Sound"** jokes that radio static sounds like "women's club" chatter—a gendered stereotype about women's supposed chattiness. **"Cherchez la Femme"** observes that great historical figures (Solomon, Henry VIII, Raleigh, Abelard) are remembered for romantic/marital exploits rather than achievements—a commentary on how society reduces men's legacies. **"In the Limelight"** depicts small-town gossip culture, where a ghost sighting becomes local fame. **"The Old Story"** presents a man's transparent seduction line claiming a woman is his "first" conquest—mocking male duplicity. Other pieces mock children's logic, martial quarreling, and medical establishments. These are gentle, character-based humor typical of 1920s Life magazine's satirical voice—observing everyday social absurdities rather than making sharp political points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE WL. DOUGLAS FOR MEN AND WOMEN YOU CAN ALWAYS SAVE MONEY BY WEARING W.L.DOUGLAS SHOES SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT $7.00 ee pane ‘W.L.DOUGLAS PRODUCT IS GUARANTEED BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES ‘STAMPING THE RETAIL PRICE Pocsaa] ‘AT THE FACTORY w They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoes are sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. THE STAMPED PRICE IS YOUR PROTECTION AGAINST UNREASONABLE PROFITS No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. In: Douglas shoes with the name and and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality atthelow- est possible cost. The intrinsic value of a Trade Mark lies in giving to the con- sumer the equiva: lent of the price t upon having W. L. Catalog Free, retail price stamped on the sole. Do not take a substitute and pay extra profits. Order direct from the factory and save money. W.L. ‘Dougtas Shoe a 147 Spark 8t., Brockton, M Familiar Sound The static was such that the radio trans- mitted nothing but a babble of voices and a jumble of sounds. “What’s that?” asked Henrietta, sat near the horn. . “I don’t know,” replied Robert, “but I think some women’s club is just letting out.” who —Youngstown Telegram. OFFERED AND TAKEN -H. M. Bateman, in the Tatler (London). UR_ FOOLISH CONTEMPO ARIES Cherchez la Femme! Every great man hopes to be remem- bered for his genius or his attainments ; yet, alas, Solomon the Wise is remem- bered chiefly for his marriages; Henry VIII, the lawmaker, for his divorces; Sir Walter Raleigh, the explorer, for his lit- tle act of chivalry, and Abelard, the scholar, for his love affair. —Helen Rowland, in Brooklyn Eagle. In the Limelight “Tt doesn’t look as if any of the lit’ry fellers was going to write up our Main Street and make this place famous,” re- marked the village barber. “We'll get on the map all right,” replied the gossiping cobbler. “One of the boys saw a ghost down at the old mill last night."—New York Sun. The Old Story Sue: I really can’t believe in you. You decetve all the girls. : All! On my word of honor, you're the first one I ever deceived. —Korsaren (Christiania). Tue oldest doctor in the world has just celebrated his hundredth birthday. His case is regarded as a triumph as Nature over medical knowledge —Punch. Any Old Dog The son made up his mind that he must have a dog. But the father said there wep nadine: scar b “Please, Daddy, buy me a do coaxed the youngster. ee," “Can't afford it,” grumbled Daddy. The youngster looked pretty sober for a minute, and then his face lighted up. “Tl tell you what, Daddy, youngster. “You go ‘down to the pound and get me a doggy. I'd just as lief have a used one.”—Argus (Seattle). The Taunt First German Boy (quarreling) : Bum! Seconp Dirro: You're another. “Sneak!” “You're another.” ‘00k !”” “You're another.” “You—member of the of Na tions!” “Say that again, and I'll punch you in the jaw!"—Der Brummer (Berlin). League In a Pinch, use ALLEN’S FOOT-EASE The Commercial Instinct A recruiting sergeant, with an eye to business, approached a smart-looking lad who was on a milk round in the neighbor- hood of Buckingham Palace. “Well, my lad, and how would 5 to serve the King?” The lad also had an eye to business, and promptly replied: “Fine, sir. How much does he take a day?”—London Morning Post. you like Journalism Made Easy “How do you spell Tchitcheri asked the toiler at the adjacent des “Don’t know,” we replied. “Can't you use a synonym?” “Sure,” replied the toiler, and proceeded to use Lenine—Kansas City Star. Algy’s Algebra “T say, Algernon, why do you lecorate your missive with so many x’s? Aucy (finishing letter to his Unknown quantity, old berry, quantity—Boston Beanpot. latest) unknownf Tuts from Mandy, colored cook: “My husban’ is alluz ailin’ an’ plainin’. 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