Life, 1922-05-18 · page 27 of 34
Life — May 18, 1922 — page 27: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not satire or political commentary. It promotes the Paige 6-66 automobile, marketed as "The Most Beautiful Car in America" and "Master of the Highway." The visual shows a sleek 1920s roadster positioned against a classical neoclassical building, emphasizing luxury and status. The text uses hyperbolic language typical of period advertising—claiming the car's 70 horsepower engine performs "with the ease and smoothness of a giant turbine" and referencing speedway records to suggest both performance and reliability. The pricing structure (ranging from $2,195 to $3,350) indicates this was positioned as an upscale vehicle. For modern readers, the significance lies in understanding how early automotive advertising used grandiose claims and aspirational imagery to sell cars as status symbols and technological marvels, rather than practical transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Master of the Highway Under the hood of the Paige 6-66 is a mighty 70 horse - power engine that performs its work with the ease and smoothness of a giant turbine. This vast reserve power means not only great performing ability but long life and uninterrupted service. Remember that the Paige 6-66, Daytona model, holds every world’s stock chassis speedway record from 5 to 100 miles. Here is proof not only of superb performances but heroic strength and stamina. You should ride in the Paige to learn the zest of ample power and perfectly balanced chassis construction. Then you will at once notice the benefits of 131 inches of wheel base and 61 inch rear springs. And if you should desire to own one—as you undoubtedly will—there is a pleasant surprise in store. For the Master of the Highway is now yours for $2195. The New 6-66 Prices 6-66 Lakewood 7-Passenger Touring - - $2195 6-66 Larchmont II, Sport Type - - - - 2245 6-66 Daytona, 3-Passenger Roadster - - 2495 6-66 Coupe, 5-Passenger All Prices F. O. B. Factory, Tax Extra Cord Tires Standard Equipment on all Models ee SSS comicbooks.com