Life, 1922-05-11 · page 37 of 38
Life — May 11, 1922 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor**, not political satire. The dominant content features a **W.L. Douglas Shoes advertisement** emphasizing direct factory-to-consumer sales, eliminating middleman profits. The visual shows factory workers and includes portraits promoting the brand's quality and value proposition—common for this era's mail-order shoe marketing. Below is a brief humorous poem titled "The Publisher," credited to A.G., satirizing the publishing industry rather than politics. It humorously complains about publishers' burdens: computing costs, printing books they disdain (pedantic essays, gloomy novels, bad poetry, sentimental "Pollyanna Stuff"). The joke is that publishers suffer financially and creatively from their work. Additional advertisements include **Resinol** (for skin disorders), **American Express cruise announcements**, **White Mountain Refrigerators**, and **Bellans** (indigestion remedy). A small dialogue joke at bottom involves a tramp and lady, unrelated to broader themes. The page reflects 1920s consumer culture and light entertainment rather than serious political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
year, Ibsen's method suited him; and vet the methods of Sophocles and Shakespeare and Moliére did not result in work hopelessly inferior to Ibsen’s. Flaubert spent several years of fearful toil on a novel; and his pupil, Mau- hed off at a single sitting ce,” one of the minor mas- terpieces of the short story. It may be doubted whether the his- tory of fiction supplies a single instance of a novelist who would have done bet- ter work if he had written less. In writing rapidly the British and Ameri- can story-tellers whose work lacks dis- tinction are probably obeying the laws of their natures. They are doing as best they can the things they were born it is idle to speculate on what t do if they were born again and born different, Their work may be devoid of distinction; but they can’t help that. We may pity them, if we please, but we need not blame them. B.M. Test love as you would an egg—if there’s any doubt about it, there’s no doubt about it. tod they mig THE AMERICAN EXPRESS CO. Announces: The special charter of the Great Cunarder—R.M.S. MAURETANIA the fastest and most luxurious of ocean steamers for A WINTER CRUISE of unprecedented interest TO THE MEDITERRANEAN Sailing from New York February 10th, 1923 Detailed announcements and deck plans on request. Applications will be given preference in the order received Address AMERICAN EXPRESS CO. 65 BROADWAY, N.Y. Sy a the en » toskin denrders! Resinol mi relieves the » torment and usually clears the trouble away in due time. REI Soothing and ne oothing and Healing _ LIFE YOU CAN ALWAYS SAVE MONEY BY WEARING W.LDOUGLAS SHOES SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT STAMPING THE RETAIL PRICE Poca THE STAMPED PRICE IS YOUR PROTECTION 2 AGAINST UNREASONABLE PROFITS No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not take a substitute and pay extra profits. Order direct from the factory and save money. W.L.DOUGLAS es $700 & $8.00 SHOES ‘W.LDOUGLAS PRODUCT IS GUARANTEED BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES They are made of the best and finest leathers, by skilled shoemakers, all working to make the best. shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoes are sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. best known shoe Trade Mark in the world. It stands for thehighest standard of quality at thelow= est possible cost. The intrinsic value of a Trade Mark lies In giving to the con- sumer the equiva- lent of the price paid for the goods. Catalog Froe. President W. L. Dou; uno Seco Shoe =. 147 Spark 8t., Brockton, The Publisher LESS all the Stars that ever were That I am not a Publisher Who groans beneath the Midnight Taper Computing Costs of Ink and Paper! A sorry Lot is his, indeed, Imprinting Books he scorns to read— Pedantic Essays, gloomy Novels That feature horrid Slums and Hovels, Alleged Poetics raw and rough, And awful Pollyanna Stuff. With Stacks of Volumes, vital, ping, Idyllic, virile, simply ripping, Produce he must, though Critics jeer, At least Three Classics every Year. And then,—and Nothing makes him wrother,— He has to pay the lazy Author, Who never really earned his Rent, A Royalty of Ten Per Cent! A. G. grip- Lapy: | ago? RECOGNIZED TRAMP: I believe ye did, lady. Didn’t I feed you just a week Holy Smoke! I musta been walking in a circle. “The Chest with the Chill init’ Built on scientific principles and tested by use Easy to clean—economical— durable and efficient. Sold in every city and important town in the United States. Send for handsome catalogues and booklets. Manufacturing Co. f Cuts your rice bill. Sure Relief FOR INDIGESTION Hot water Sure Relief 25¢ anp 75¢ PACKAGES EVERYWHERE comicbooks.com