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Life, 1922-05-11 · page 32 of 38

Life — May 11, 1922 — page 32: what you’re looking at

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Life — May 11, 1922 — page 32: Life, 1922-05-11

What you’re looking at

This page from *Life* magazine contains primarily **advertisements and entertainment reviews** rather than political satire. The main content includes: 1. **Banking advertisements** for Continental and Commercial Banks of Chicago, using conventional business messaging about "sound financing." 2. **"The Modern Novel" essay** (continued from page 14)—a humorous dialogue between characters Fishbein and Blintz discussing why modern "re-elastic" novels sell despite being poorly written. The satire targets **lowbrow commercial fiction**, mocking readers' appetite for sensational plots over substance. 3. **"Best Seller" poem** by G.M.S.—a recipe-style satire listing clichéd novel ingredients (fools, villains, golden-haired heroines, mysteries, detectives) that guarantee commercial success. 4. **Silent film reviews** for various movies, mostly positive assessments. 5. **Hair color restoration advertisement** (Goldman's Hair Restorer). The page's humor targets **commercial publishing trends and lowbrow entertainment preferences** of the 1920s rather than political figures or events.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SOLID BUSINESS FOUNDATIONS can be established only on the bed-rock of sound ing, which in turn can be obtained only from sound and responsible financial institutions possessed of both the experience and organi- zation to serve fully and com- fant in all departments of CONTINENTALand f} COMMERCIAL BANKS CHICAGO Complete Banking Service 35,000,000 Invested Capital | More than The Modern Novel (Continued from page 14) but these here re-elastic books is practically what anybody could write if he had the nerve, Fishbein, because, for instance, I could sit down and write out what you told me about your past life, leaving out the parts which ain’t interesting, and while I admit it wouldn’t be fit to print, it would prob- ably sell big if the police didn’t stop it.” “Is that so!” Fishbein retorted. “And how about what you was telling me the other day about your experiences, the time you had the store there on Third Avenue?” “Say!” Blintz exclaimed. “Compared with what is sold in bookstores every day, what I told you about my experi- ences on Third Avenue wouldn’t be no more interesting to the ladies which buys re-elastic books than a national bank statement. Which, if I really and truly wanted to write a story book out of my experiences, Fishbein, I would make them twice as strong, y’under- stand, and even then I don’t think I could get them interesting enough, be- cause the average business man ain’t got the spare time for being such a loafer as the average hero of a re-elas- tic story.” Best Seller Stir in a fool to make us laugh; Two heavy villains and a half; A heroine with golden hair, With half a dozen beaux to spare. | A mystery upon the shore; Some bloody footprints on the floor; A shrewd detective chap, who mates The footprints with the hero's eights, And makes it squally for that gent, Till he is proven innocent. A brownstone front; a dingle dell. Spice it with scandal, stir it well, Serve it hot—and the book will sell. G. M.S. Tue height of every Ford owner’s ambition is to get a summons for sveed- ing. (YTHE SILENT DRAMA’) Recent Developments i (The regular Silent Drama depart Wil'be foundwen. page 24) ae Come On Over. Goldwyn.—More publicity for the Ould Sod, with cae rocks and brogue furnished by Mr. Rupert Hughes. Cold Feet. Christie—A delightiy| burlesque of a Curwood frozen North drama. Human Hearts. Universal—Very pp. tent tear gas. Polly of the Follies. First National —Constance Talmadge in a great deal of nonsense, most of which is foolish enough to_be funny. Mistress of the World. Paramount Ha, ha, ha! Grandma’s Boy. Pathé—Harold Lloyd in a five-reel comedy that deserves a room and bath in the Hall of Fame. The Cradle Buster. Warren—Glem Hunter in a very pleasant and very adolescent little story. Orphans of the Storm. tists—Miss Lillian Gish, having survived the Civil and European Wars, not to men. tion the Fall of Babylon, and a few other conflicts, now goes through the French Revolution and easily earns another gold chevron, Is Matrimony a Failure? Paramount —A hilarious farce about life beyond the altar—well acted, well written, well di- rected and well received. Cardigan. American—A drama of the {Snuesiean Revolution, and very dull, a that. The Sin Flood. Lloyd’s excellent production of Henning Berger’s play, “The Deluge.” Well worth your time and money. For Review Next Week.—* Pris oner of Zenda,” “The Poverty of Rich “The Glorious Adventure,” Continent” and “. United Ar ‘Reported Missing R.E.S. You Needn’t Look Over 30 Graying hair makes you seem old regardless of age. Restore the orig- inal color and seem young. This is simple, safe and easy — Mary. T. Goldman’s Hair Color Restorer quickly stops the gray. ‘Send coupon today for free trial bottle and test as directed on a_ single lock Note the even, per ply and how ple this scientific preparation is—clean and clear as water. Nothing to wash or rub Fill out carefully, answering each qu tion, If possible, enclose a lock of hair in your letter. Then when you have proved results, get a full-sized bottle, from your druggist or direct. —- * MARY T, GOLDMAN 1328 Goldman Bldg., St. Paul, Minn. Please send me your FREE trial bott! of Mary T. Goldman's Hair Color Re- storer. The natural color of my hair is black. medii own... or blond...... Name. Add rown, light auburn comicbooks.com ‘l ban day she Jers new hacl Chie you T the forv for slep unal trail the heat scio' of t goo hind lape pris “ get dete “ discs of t!