Life, 1922-05-11 · page 2 of 38
Life — May 11, 1922 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Marmon automobiles, produced by Nordyke & Marmon Company of Indianapolis (established 1851). The ad emphasizes the Marmon as "The Foremost Fine Car," appealing to affluent buyers. The sales pitch highlights practical virtues: dependability, low maintenance costs, longevity, and performance. Importantly, it targets **pride of ownership**—suggesting that owning a Marmon confers social status and permanent satisfaction, not mere temporary pleasure. The elegant line-drawing of the open-air touring car exemplifies the luxury automobile market of the 1910s-1920s, when such vehicles were expensive status symbols for the wealthy. The ad's tone and design reflect the refined marketing typical of high-end automotive advertising during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1¥: Published Weekly by Lite Publishini Ent 8 ! ‘ a Company at 598 Madison Avenue, New York, N. Y. Ney Under the acter Match S00 La7bee Printea ist Nes Tok es Grdaey By Mieuanonon Vice ee Annual Subscription, Five Dollars, phiered ag Second Class Matter at the Post Offes Department, x M Vol, 2962, 1 england and the British Possessio He who owns a Marmon has made his final choice—satisfied completely with its greater dependability, its minimum upkeep, its longer life, and its superior performance. Not only does he enjoy the ulti- mate in motoring, but he also experiences genuine and per- manent pride of ownership. Norpyxe €7 Marmon Company Entablished 1851 Fa INDIANAPOLIS TT Tr TA comicbooks.com