Life, 1922-05-04 · page 34 of 34
Life — May 4, 1922 — page 34: what you’re looking at
What you’re looking at
This page consists primarily of advertisements rather than political satire. The main content includes: **Gotham Athletic Underwear** (left): A straightforward product advertisement emphasizing tailored, comfortable undergarments for gentlemen. **Empire Loomcraft Silks** (top right): Marketing silk shirts, emphasizing quality and durability as markers of refined taste and good dressing. **The Hollenden Hotel** (bottom left): A Cleveland hotel advertisement highlighting its central business location. **Cartoon** (bottom right): A humorous sketch by R.B. Fuller depicting a social climber ("Newrich") ordering classic literature sets (Scott, Dickens, Irving) as status symbols, then asking for "something to read"—the joke being he wants actual reading material, not just decorative books. This mocks nouveau-riche attempts at cultural respectability through purchased collections rather than genuine interest in literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dhe Underwear Sf-A Gentleman. he _~/SUPREME SILKS _/or MENS SHIRTS here ws something about a silk shirt far deeper than mere satisfaction in being well dressed ~ the fine texture, soft to the skin, its warmth in cool weather, its cool touch in heat, and its long useful life i 5 But its silk must be one of the GOTHAM . iia impure Loomcmft Silks 3 a | famous for beauty and durability Underwear is designed to meet the demand for finely tailored, scientifically pro- portioned garments that assure with the utmost in comfort the utmost in service « © Cfeurs for thaas R i ae Fashion “a booklet worth having hall-mark of the true silk craflsman 12 the Empire oomeraff. Silk label Athletic . , i OURTH AVENUE NEw YORE Cluett.Pe; o Central Location THE representative busi- ness district in Cleveland extends from the Cuyahoga River to East Eighteenth Street, and from Lake Erie to Central Avenue. The Hollenden Hotel is ex- actly at the center of a circle drawn to include these limits, and is easily reached from any point in this area. THE HOLLENDEN HOTEL CO. CLEVELAND aaa le rale, aol falSfalsfolssal fol2sal2fo a Pon ome meme e men 0) ari oWololol8sole folio olsecla SOREN ol{Jfolesc Newrich: Now, le’see, ‘I’ve ordered sets of Scott, Dick: ens, Irving an” all=them ‘boys. a. Now show me somethin’ to rea comicbooks.com