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Life, 1922-05-04 · page 32 of 34

Life — May 4, 1922 — page 32: what you’re looking at

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Life — May 4, 1922 — page 32: Life, 1922-05-04

What you’re looking at

This page contains two distinct satirical pieces: **"If Optimism Prevailed"** presents absurd scenarios where people adopt unrealistic optimism about serious problems: a hotel guest dismisses fire-safety concerns, someone expects an income-tax refund, a woman trusts burglars won't rob her cellar, and a man ignores a train approaching his car. The satire mocks blind optimism as a coping mechanism for modern anxieties—fires, taxes, crime, accidents—that plagued 1920s readers. **"Among Those Present"** humorously catalogs baseball fans who swore off the sport after disappointments (like the Yankees losing the World Series, or Ruth's underperformance), yet are observed returning to opening day. The joke satirizes fans' predictable inability to maintain their angry vows, capturing the irrational loyalty sports inspire. The dominant imagery is a full-page **Listerine advertisement** about halitosis, which ironically contrasts with the surrounding satirical content—promoting anxiety about social acceptability through "scientific" terminology.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Are you a ATURALLY, you are. Every person of culture and refinement possesses those finer sensibilities that mark the gentleman and_ gentlewoman. And particularly are such people sensitive about the little personal things that so quickly identify you as a desirable asso- ciate—socially or in business. Attention to the condition of your breath ought to be as sys- tematic a part of your daily toilet routine as the washing of your face and hands. Yet how many, many men and women neglect this most important item! The reason is a perfectly natural one. Halitosis (or unpleasant breath, as the scientific term has it) is an insidious affliction that you may have and still be entirely ignorant of. Your mirror can’t tell you. Usu- ally you can’t tell it yourself. And the subject is too delicate for your friends—maybe even your wife or husband—to care to mention to you. So you may unconsciously offend your friends and those you come in intimate contact with day by day. Halitosis (unpleasant breath) is usually temporary, due to some local condition. Again it may be chronic, due to some organic dis- order which a doctor or dentist should diagnose and correct. When halitosis is temporary it may easily be overcome by the use of Listerine, the well-known liquid antiseptic, used regularly as a gar- gle and mouth-wash. Listerine possesses unusually effec- tive properties as_an antiseptic. It quickly halts food fermentation in the mouth and dispels the unpleasant hali- tosis incident to such a condition. Provide yourself with a bottle today, and relieve yourself of that uncom: fortable uncertainty as to whether your breath is sweet, fresh and clean—Lam bert Pharmacal Company, Saint Louis. Missouri. eae) os Oe) in) If Optimism Prevailed “TIRE? Fiddlesticks, young man. The booklet says this hotel is ab- solutely fire-proof. Go away and let me sleep.” “What's this——from the Income Tax Bureau? Good! They probably are sending me a refund.” “I don’t seem to be able to get cen- tral, Mary, but I’m sure those burglars won't be through in the cellar for some time yet.” “It’s a good thing Jack has gone over to Gloria. He'll appreciate me all the more after he’s tired of her.” “Lots of time, George dear. Just try | again and give her a little more gas. sensitive person? | That train will stop rather than hit us.” “T feel I'm going to lose my petticoat before another block, but I’ll probably look snappier without it.” “Ten years in Sing Sing? Thank you, Judge. I’ve always wanted to wear a light suit, but I never had the courage.” “Triplets? That Hot dog! just completes the children’s baseball nine!” Among Those Present HE first turnstile at the opening baseball game was clicked by Jonn P. Jones, who, it will be recalled, stated last year, when the Yankees failed to win the World Series, that he was off baseball for life. Crowding Mr. Jones was observed Henry A. Smith, who, after neglecting his business and his family all last sum- mer and seeing Ruth hit only twenty of his home runs, swore he would never attend another game. Somebody pushed Mr. Jones and he turned to give the offender a brutish | look when he saw it was William W. Williams, the truck driver, who said he was through with baseball forever when Frisch was called out at home. Cowering behind Mr. Williams was Alpheus P. Simpson, who told his wife last October that if she would come back to him once more he would never stay for another extra-inning game. Seeing these and Mr. Brown, who baseball is crooked and won't get any of his money, pass in, the veteran gatekeeper sent word up to the office that in spite of Ruth’s salary the season would be a financial success. Wits: How is the efficiency ex- pert coming on at your office? Gitus: Fine. He was such a suc- cess for the boss that we employees hired him for a week. “Did he make good?” “Did he? He showed us a new way to beat the time clock, taught us a lot of brand-new excuses for being late | and how to hook the boss’ cigars with- out being caught.” mesh that cannot be duplicated distinguishes Wallace’s Linen Mesh Underwear A special knitting process creates myr- iads of artificial air cells in addition to those natural to the flax fibre. Thus Wattace’s Linen MEsH absorbs perspiration and permits the body to breathe as nature intended. All good shops handle it. “Could you place my son in your office?” “All right; what can he do?” “What can he do? If he could do anything I'd hire him myself, of course,” —Karikaturen (Christiania). HE joy of all outdoors is yours in an “Old Tied oto Ror Old Tomas” ‘are the easiest canoes to paddle. They are the fastet and steadiest canoes made—ihe lightest Strongest canoes, you, can buy—and the lowest iced. “Old Towns” last for $54 up irom dealer or factory. Write for new catalog showing all. models in colors. 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