Life, 1922-05-04 · page 30 of 34
Life — May 4, 1922 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content features a W.L. Douglas Shoes advertisement highlighting their direct-to-consumer factory model, which undercuts middlemen profits. The company's president's portrait appears, emphasizing the brand's trustworthiness. A secondary ad promotes the **Haldeman-Julius Company's "Book Bargain No. 4,"** offering 17 classic literary works for $1—an extraordinary deal for the era, selling mass-market paperback collections of famous authors like Tolstoy, Kipling, and Oscar Wilde. The right column contains a brief editorial essay titled "The Truth About Worry," which paradoxically advocates *cultivating* a worry habit as necessary for success and survival—likely gentle satire on American anxiety and self-improvement culture. The Prophylactic toothbrush advertisement at bottom is standard commercial copy. This page reflects early 20th-century Life's mixed editorial-advertising format and consumer culture marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LRP E. “ W.L.DOUGLAS FOR MEN AND WOMEN YOU CAN ALWAYS SAVE MONEY BY WEARING W.L.DOUGLAS SHOES SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT $700 & $8.00 SHOES eae PRODUCT IS GUARANTEED ORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoesare sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality atthelow= est possible cost. The intrinsic value of a Trade Mark lies In giving to the con- sumer the equiva: lent of the price paid for the goods. Catalog Free. ‘THE STAMPED PRICE IS YOUR PROTECTION No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not take a substitute and pay extra profits. Order direct from the factory and save money. President W.L 1aB Shoe Co., 147 Spark St., Brockton, Mass. ° 17 Famous Books for Only $1 Book Bargain No. 4 Limited Offer; Act Today The most sensational run in our Book Bargi that we earn publishing experience is being made on our 0 rapidly are these books—17 for only $1—leaving our shelves all who wish to take advantage of this extraordinary offer Seventeen volumes—1,472_ pages—parcel n of bargains intended to acquaint you with All of These 17 Books For Only $4.00 er we have ever made. Seventeen to lose no time in sending in their orders. post charges prepaid—only $1—a_barg: our great and growing library of book Psycho-Analysis Explained . 12 De Maupassant Stories 5 Balzac Stories ... Boccaccio’s Stories . Carmen Tolstoi’s Best Short Stories Kipling’s Man Who Would Be Chekhov’s Kiss and Other Tale: Gorki’s 26 Men and a Girl, etc. Kipling’s Vampire and Other Poems The Rubiayat of Omar Khayyam Kale Thoughts of an Idle Fellow .. ’s English As She Is Spoke eee Twelfth Night . Oscar Wilde’s Salome H. G. Wells’ Country of the Blin Love Letters of Men and Women o! Book Bargain No. 4 is positively the grea important works of literature at less than the price of one. Act now, without delay, or you may forget. Just write “Book Bargain No. 4” and your name and address on a piece of paper, wrap it around a dollar bill and mail to us. You will get the i7 books by return parcel post. No further payments. HALDEMAN- JULIUS COMPANY, DEPT. E 3, GIRARD, KANSAS Next Week — The Book-Stuff Number of Life— Cover by Maxfield Parrish The Truth About Worry ie is bad enough to worry all the time, but it is infinitely worse not to worry at all. If you are not a natural. born worrier you should cultivate the habit. Do your worrying on a part. time basis. Say to yourself, “Every day I will devote at least ten minutes to worry.” You will be amazed to find | how easy it is. Pity the man who does not—or can- not—worry. In the struggle for ex. istence he is terribly handicapped Many of our best citizens might have remained in this category had they not by persistent effort taught themselves the great lesson that to succeed one must worry every once in a while, Mr. Bryan has learned it—though at what a cost! Unable by nature to worry intelligently about himself, Mr. Bryan artfully conceals this deficiency by worrying about Darwin. Mayor Hylan has demonstrated time and again his incapacity for good, sound worry as to himself or the crime wave or matters of more or less pressing im- portance, but see what a stew he can work himself into when it comes to the art of MacMonnies! Do the unkind things that are said about the lord car worry Henry? Not at all. Henry pre- fers to do his worrying about a new basis of wealth. And so it goes right down the line. It doesn’t matter what you worry about so long as you worry about some- thing at some time. Everybody who amounts to anything has to have his pet worry—often several of them. Ii you think you can get along without your share you are mistaken. Asylums are filled with people like that FLW. A Close Acquaintanceship Mr. A. J. Balfour, who has just been & made an earl, often plays golf on the at- cient links at St. Andrews, in Scotland One day, says Mr. Andra Kirkaldy in “ Years of Golf,” a gentleman who had just made a drive asked his caddie whether he had ever carried clubs for any men. “Lots o’ them,” replied the caddie, and after naming a few more or less dis tinguished persons mentioned Mr. Balfour and said that he had a close acquaintance- ship with him. “Just what do you mean by a close ac quaintanceship?” asked the golfer. “This,” replied the caddie, pointing to his legs. “I’m wearin’ a pair o’ Mr. Bal- four’s troosers.” . —Youth’s Companion. Sue: The nerve! That man actually asked me how much father was worth. He: How uncalled for. And what at swer did you give him? —Washington & Jefferson Wag-Jag. Tuere is a whole lesson in the startled remark of one old gentleman about at- other: “Why, the man undertook change his habits!” —St. Lowis Globe Democrat. famous FF V I; To | To h I wa In p To | Thro But With With Why Thin And Ido Beto I wa I wai \ sei And I wa With Iwai \nd Wher Why lo st With “W the B was j Un one | / sums, comicbooks.com